How to Choose a Sales-letter Writer
Well we know that we choose a sales-letter very carefully, perhaps as carefully as a mate.
I do this say this with a little tongue and cheek, but if you really think about it, its kind of true.
You see, you are choosing someone for a long-term project, something that could potentially make you a ton of money, or potentially waste a large amount of time.
In this article, I'm going to discuss what are some of the steps that you should use when you decide to hire a writer.
Basically, I'll help you design the right interview question.
The first step is to know what you want Now I don't really mean in the airy-fairy sense of the word, but you should really know what you want to accomplish, and know this in details.
You see, if you don't have a target to hit, even the best writer won't help you.
Spilt test your current sales-letter and find out where you are getting clicks and what is making people drop-off.
Now this detail isn't always possible, so let's also go over the bare-bones.
Before doing a consultation, you should know how much traffic is hitting your site and what percentage of that traffic is turning into sales.
Write all this information down.
Next you should really look for a person that specializes in your area: Simply googling "sales-letter" will probably get you a ton of leads.
Another way you can do this is simply hopping on the forums for copywriting will also give you a ton of leads/websites to go through.
Now don't go contacting all these guys for a consultation Pre-qualify the ones that you actually WANT to meet with.
You do this by simply reviewing their sites in detail.
Read the sales-letters.
Read each testimonial.
And then think to yourself: does this person know what they are doing? Can they grow a business? Can they understand me and my product? Have they helped others? Now you can hop onto a consultation with the writer: Notice what questions the writer asks you and how he or she asks.
There are many subtleties that a talented writer likes to take away on a session.
The most important thing is to really go with your gut.
Does this person seem like the right person that YOU like working with? Are they really giving their best effort to get to know you and the product that they will help sell? These are great signs and you should give them plus points.
There is no need to grade on a curve! Find the best person.
I do this say this with a little tongue and cheek, but if you really think about it, its kind of true.
You see, you are choosing someone for a long-term project, something that could potentially make you a ton of money, or potentially waste a large amount of time.
In this article, I'm going to discuss what are some of the steps that you should use when you decide to hire a writer.
Basically, I'll help you design the right interview question.
The first step is to know what you want Now I don't really mean in the airy-fairy sense of the word, but you should really know what you want to accomplish, and know this in details.
You see, if you don't have a target to hit, even the best writer won't help you.
Spilt test your current sales-letter and find out where you are getting clicks and what is making people drop-off.
Now this detail isn't always possible, so let's also go over the bare-bones.
Before doing a consultation, you should know how much traffic is hitting your site and what percentage of that traffic is turning into sales.
Write all this information down.
Next you should really look for a person that specializes in your area: Simply googling "sales-letter" will probably get you a ton of leads.
Another way you can do this is simply hopping on the forums for copywriting will also give you a ton of leads/websites to go through.
Now don't go contacting all these guys for a consultation Pre-qualify the ones that you actually WANT to meet with.
You do this by simply reviewing their sites in detail.
Read the sales-letters.
Read each testimonial.
And then think to yourself: does this person know what they are doing? Can they grow a business? Can they understand me and my product? Have they helped others? Now you can hop onto a consultation with the writer: Notice what questions the writer asks you and how he or she asks.
There are many subtleties that a talented writer likes to take away on a session.
The most important thing is to really go with your gut.
Does this person seem like the right person that YOU like working with? Are they really giving their best effort to get to know you and the product that they will help sell? These are great signs and you should give them plus points.
There is no need to grade on a curve! Find the best person.
