Handout

• Create a handout that is professional, informative and eye-catching. Consider using an unusual shape or size to make your handout "pop" out in a stack of other fliers. Many brides attend bridal shows to conduct research and get ideas. With numerous booths, many brides stock up on handouts to review in calmer settings. Because brides may not remember your specific booth, make your handout sell your services. Consider a postcard handout if you offer photography services or a handout in the shape of a wedding cake or flowers or other shape that is not easily lost in a stack of papers. Have your handout easily accessible at your booth. Extend the reach of your booth by sending those helping you at the exhibition to other areas of the bridal show to hand out your fliers.
  
  

Free Services

• A bride loves to get free products and services for her wedding so she can expand the size or elegance of her wedding with the same budget. Hold a drawing to give away some of your products or services. Place a big box on your table with a sign announcing your drawing. You will bring bridal-show attendees to your booth and gain valuable contact information you can use to send follow-up queries and marketing offers after the bridal show is over. You also can use the drawing to drive traffic to your website. Hand out a card to each entrant with your website address and say they must check your website for the winner.
  
  

Discount

• Offer large discounts for brides who purchase your services the day of the bridal show. Brides can comparison shop among vendors at bridal shows, so make sure your offer is one they cannot pass up. Not only will you make sales, but you also may make other potential clients intrigued as you finalize service options. Make a big production out of signing the contract and allowing the bride to select options. Other bridal show attendees will remember your enthusiasm and attention when making purchase decisions.
  
  

Engagement Offer

• Offer a free engagement service if brides come to your store or for a consultation. Have a sign-up sheet at your booth for this offer and limit the time brides can take advantage of your offer to spur response after the bridal show. This offer will allow you to bring in customers and sell them on your bridal services. Offers could include free engagement photos, half-priced engagement announcements, free party favors for an engagement party or a free bridal planning guide.