Article Marketing - You Need To Apply All The Known Marketing Strategies
Article marketing is basically an advertising agency through which you tell the whole world what you are doing.
You use it to draw attention to your website; advertising the products or services you are offering.
In doing this make sure you apply the known marketing strategies.
In this article we shall be discussing few of these known strategies: Talk About Benefit When writing about your product be sure to write more of what the reader/potential buyer is going to benefit from using your product.
Why should I buy from you and not from your competitor? What makes yours more special than others? What particularly do I stand to gain by buying into your product? These are very important questions you need address when writing your article.
To be able to do this you must review and research the product honestly.
Provide Instant Gratification There are two main things consumers look out for - free things and immediacy.
Your article marketing should be able to provide both.
You need to use words like 'immediately', 'instantly', 'fast', and other similar words.
Have you noticed the drinks industry where you are told buy one, open cork to reveal free drinks and other instant prizes.
People prefer that to asking them to win a car on a later date by entering into a draw.
Use The Word 'You' When writing your article you need to connect to your reader.
Let them feel you.
Do not write as if you are talking to an abstract person.
Rather, address him/her as if you are talking to a person sitting next to you.
Address him/her as 'you'.
This will help you grab his/her attention more easily and quickly.
Man is naturally selfish and so would unconsciously prefer whatever emphasizes on 'You'.
This is an ad strategy called personalization.
Give Out Quality Information Do not be afraid to give out quality information about the product.
Some fear that if they give out enough information the people wouldn't need them.
On the contrary, giving enough qualitative information establishes you as an expert and as you may already know, people prefer to buy from those they have confidence in.
Giving enough information helps you to put your best foot forward.
You use it to draw attention to your website; advertising the products or services you are offering.
In doing this make sure you apply the known marketing strategies.
In this article we shall be discussing few of these known strategies: Talk About Benefit When writing about your product be sure to write more of what the reader/potential buyer is going to benefit from using your product.
Why should I buy from you and not from your competitor? What makes yours more special than others? What particularly do I stand to gain by buying into your product? These are very important questions you need address when writing your article.
To be able to do this you must review and research the product honestly.
Provide Instant Gratification There are two main things consumers look out for - free things and immediacy.
Your article marketing should be able to provide both.
You need to use words like 'immediately', 'instantly', 'fast', and other similar words.
Have you noticed the drinks industry where you are told buy one, open cork to reveal free drinks and other instant prizes.
People prefer that to asking them to win a car on a later date by entering into a draw.
Use The Word 'You' When writing your article you need to connect to your reader.
Let them feel you.
Do not write as if you are talking to an abstract person.
Rather, address him/her as if you are talking to a person sitting next to you.
Address him/her as 'you'.
This will help you grab his/her attention more easily and quickly.
Man is naturally selfish and so would unconsciously prefer whatever emphasizes on 'You'.
This is an ad strategy called personalization.
Give Out Quality Information Do not be afraid to give out quality information about the product.
Some fear that if they give out enough information the people wouldn't need them.
On the contrary, giving enough qualitative information establishes you as an expert and as you may already know, people prefer to buy from those they have confidence in.
Giving enough information helps you to put your best foot forward.
