Business & Finance Electronic Commerce

The Practical Uses For Online Maps In Measuring Distance And Displaying Coverages

Interactive flash online maps are one of the most advanced and feature rich applications available on the web today. Also they are one of the most popular. Online maps have made it simpler for people to find businesses and locations, to find faster vacation routes, and more than that. They also make great business tools. Online maps can be easily combined into websites and even outfitted with certain algorithms to make them more function rich and to tailor them to some specific needs. Here, we will test the uses for features such as showing coverage and measuring average distances.

Civil and City Planners

Online maps can actually prove quite valuable to city planners. It is possible for developers to integrate these maps into their own site, where they can use applications to do anything from determine elevation to performing geocoding. It becomes easier to see which areas are underserved and to plan new installations and feature development by mapping out the areas of coverage for various facilities and amenities.

Retailers and Banks

Of course, city planners are not the only professionals who can benefit from using interactive online maps. Retailers and banks can make use of the many different maps as well as application based customization features to easily show areas of the greatest customer exposure and to highlight the locations where customers have the most difficulty accessing ATMs, banks, or stores. This can help businesses in turn decide the best location to build new facilities or buildings and can help indicate what areas are generating the most customers when looking to create targeted advertising as well. The potential retail benefits are actually virtually limitless in terms of both coverage and distance mapping.

Employment Agencies

When looking to pair prospective employees and temporary workers with jobs, employment agencies can actually use the features integrated in many of the most popular online maps to help pair employees and employers using distance as a criterion. Locating jobs within an applicant's ability range can be accomplished fairly easily, while the distance features would then allow the agency to determine which jobs would offer the shortest or fastest commute time. Once again this could also have potential benefits for creating geo-targeted advertising, as using the feature to determine where the largest base of hirable talent comes from enables the company to know where to concentrate advertising and recruiting efforts.

Simply Put- Google Maps Makes Targeting Easier

The bottom line is that mapping coverage and distance averages has numerous measurable and immeasurable benefits to a very wide range of businesses and organizations. No matter you are looking to map where your current customers primarily reside, looking to find the best places to advertise a business or charity, or simply seeking to design a more efficient town or business, you will find that ingrained online map features, as well as easily customized Flash and Java overlays can help make accomplishing these goals much easier, in turn helping to make your business or operation more effective and more cost efficient to boot.


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