Facebook has become the universal "Hello, here I am.
" Whether you know it or not, starting a clothing line depends on Facebook.
There are social media marketing strategies that can bring your product to the next level, and we're going to talk about Facebook specifically.
You have your line.
You have a website.
You may even have a Twitter account.
Now you need a Facebook Business Page.
It's important to remember that creating a Facebook business page for your apparel line is not the same as creating a profile page.
In fact, creating a profile page for a business is against Facebook policy.
On the Facebook homepage, below 'Sign Up' is a link that reads, 'Create a Page.
' After you click on it, the link will bring you to a page that has two options: Community Page or Official Page.
Fill out your clothing line's information for the Official Page.
After you click 'Create Official Page' you will be the administrator for that Facebook Business Page.
You can use this page to highlight the unique information about your line: The founding date, the company mission, the product, etc.
You can add photos, links, and you can even set up an advertising account.
Using a Facebook Business Page when you're starting a clothing line is free, easy and invaluable.
You can personally invite your existing Facebook friends to become fans of your clothing line page, and once they confirm, they will be personally updated on new information when you update the business page.
It's advised to update your page at least once a day, if not more.
Use it in the most creative ways possible, but don't spam or overwhelm your Fans' newsfeeds -- that's a good way to lose supporters.
Don't miss out on the social media marketing strategies that everyone else is using to get ahead.