Coffee Giants to Take Advantage of "Promoted Tweets
Twitter has announced it's move to offer 'promoted tweets' as a form of advertising through the service, the California based social network is valued at over 1 billion but so far fails to generate revenue.
Since their start up in 2006, Twitter has avoided the seduction of traditional advertising in order to build value before profit, an unusually risky business move.
Recently launched was the eagerly awaited 'promoted tweets', a marketing opportunity that Twitter co-founder Biz Stone describes as "ordinary tweets that businesses and organisations want to highlight to a wider group of users".
To keep the natural feel of Twitter, the executives insist the tweets "resonate with users", only allowing tweets to remain present if they are retweeted and replied to in order to prevent a spam effect.
Initially, the tweets will appear at the top of search results like Google 'sponsored links' but a second development will see them integrated into the feeds of individual users.
Thousands of large and small companies have made use of Twitter, some commercially, some just to have a presence but only a small amount have generated a truly substantial income from use of the service.
They have been able to create ROI and boost customer loyalty and satisfaction.
Starbucks has primarily used Twitter as a promotional tool but also a place for customer service.
It has been hugely successful in promoting customer interaction and relationships with the brand.
Starbucks almost became public enemy number one after their ruthless drive for monopolisation with their overpriced coffee.
However they were able to successfully manage social media, namely Twitter, in a way that promoted their customer interaction and build personal relationships with consumers.
Using the promoted tweets would allow Starbucks to reach millions of potential customers and, if managed like their usual tweets, should build relationships with an even bigger group of customers.
Experts have said how companies like Starbucks could provide offers and discounts to anyone who 'retweets' a message which could provide a huge level of 'word-of-mouth' promotion at no extra cost than the original tweet.
Since their start up in 2006, Twitter has avoided the seduction of traditional advertising in order to build value before profit, an unusually risky business move.
Recently launched was the eagerly awaited 'promoted tweets', a marketing opportunity that Twitter co-founder Biz Stone describes as "ordinary tweets that businesses and organisations want to highlight to a wider group of users".
To keep the natural feel of Twitter, the executives insist the tweets "resonate with users", only allowing tweets to remain present if they are retweeted and replied to in order to prevent a spam effect.
Initially, the tweets will appear at the top of search results like Google 'sponsored links' but a second development will see them integrated into the feeds of individual users.
Thousands of large and small companies have made use of Twitter, some commercially, some just to have a presence but only a small amount have generated a truly substantial income from use of the service.
They have been able to create ROI and boost customer loyalty and satisfaction.
Starbucks has primarily used Twitter as a promotional tool but also a place for customer service.
It has been hugely successful in promoting customer interaction and relationships with the brand.
Starbucks almost became public enemy number one after their ruthless drive for monopolisation with their overpriced coffee.
However they were able to successfully manage social media, namely Twitter, in a way that promoted their customer interaction and build personal relationships with consumers.
Using the promoted tweets would allow Starbucks to reach millions of potential customers and, if managed like their usual tweets, should build relationships with an even bigger group of customers.
Experts have said how companies like Starbucks could provide offers and discounts to anyone who 'retweets' a message which could provide a huge level of 'word-of-mouth' promotion at no extra cost than the original tweet.
