It has become a necessity to have a website to be considered any thing more than a mom and pop shop in business these days. However, having a website is not the only thing your business needs in order to be considered a top-notch resource for your product and/or service. Branding extends from the office to print ads all the way to the web. So how exactly do you use branding on the internet? I am glad you asked. The experts at 360 Creative, Inc. have a few great points that can help you understand the importance of web branding and how it can be accomplished.

Create a consistent image on the web by using logos, color combinations and imagery. By creating a distinct image your business will be singled out from your competitors. Think of Coca-Cola or Mc Donalds, both of these companies have created a distinct branding that separates them from their competitors. People are able to recognize the Coca-Cola brand by simply seeing the red color with white letters that coca-Cola is famous for using. McDonald's needs only to show a consumer a piece of the yellow arch in order to receive recognition. In order to create this same recognition in your customers consistent branding is key. Choose colors that represent your company's ideals and use these colors everywhere. Customize your Twitter account with the colors, create a website that uses the colors and send e-mail marketing that uses these colors.

Use the same logo or icon on your web applications. By solidifying in your customer's minds that the three horizontal wavy lines = Company ABC they will always think of your company when they see three wavy lines. This keeps the customers thinking about your company.

Using a consistent message is something many businesses forget. They may have great imagery on the website and have a top product but people get confused because they send mixed messages. When corresponding with customers online it is OK to be a little less formal, however, keep in mind the values your company stands on before you post a video on your blog or send out an email newsletter. If anything your company does is not in line with the overall mission statement do not do it. It will create confusion amongst your customers, your employees and the general public.

Web branding is just as important as branding seen in print or in the office. Creating a consistent image helps people to keep your company and its products or services in their thoughts and helps you to build a reputation in your industry.