Use Your Free First Class the Right Way to Grow Your Yoga Business
I see many a yoga business offering free first classes, getting students in the door through this promotion, and then leaving it up to the students to figure out for themselves what they're supposed to get out the whole darn experience.
Here's some insight: most students leave the yoga studio bewildered, overwhelmed, possibly in pain, exhausted and sweaty.
Beginner yoga students especially feel the wrath, but experienced students in a new environment can easily feel this way too.
Would you want to come back for more of that? Of course we all know that if they just kept it up, after even a few classes they would start to feel more relaxed, welcome, and in tune with their bodies in a way never experienced before.
But go tell that to them.
No, really...
go tell that to them! The first class a student takes at your yoga studio will often make or break whether they come back, or even stick to yoga at all.
And getting a student to come back is imperative to your yoga business.
So, it stands to reason then that this class is the most important class they will ever take with you.
Why aren't you paying more attention to it? It's your opportunity to introduce your philosophy, your ambiance, and your teaching style to them.
It's your opportunity to make them feel special, invited, and a valued participant and member of your community.
And it's your opportunity - and more importantly your responsibility - to find out why they came to yoga in the first place, and inform them on why your yoga studio is the best one to help them accomplish their goals.
So let me ask you: - Who is the first person to greet your new student? - What is being told to the new student? - Are they shown around and made comfortable, or are they met with indifference? - Do they know what to expect out of the class? (i.
e.
that they will probably be a little uncomfortable, a little overwhelmed, and a litle sweaty - but that they also will experience amazing results after just another class or two?) - Does the teacher learn their name, and use it during class? - Do you ask them questions about why they started yoga, what they hope to get out of it, what their concerns are? (Let me tell you what this is NOT - it is not saying - "do you have any questions?" Most beginners don't even know what they don't know.
Help them out!) The first class a new student takes is the catalyst for all future interaction - for the possibility of a long-term realtionship - with this student.
From a profit standpoint, each new student could be worth thousands of dollars to you in your yoga business.
This isn't just a willy-nilly chance for them to 'try that yoga thing,' and for you to cross your fingers and pray to Buddha that they come back.
You have to view it as a business meeting with one of the most profitable potential clients, and treat it with great respect.
Because what's at stake is your yoga business growth, your opportunity to transform more lives, and their journey on a yogic path.
No small thing, but it only requires a different perspective on your part and a little extra effort.
It's worth it.
Here's some insight: most students leave the yoga studio bewildered, overwhelmed, possibly in pain, exhausted and sweaty.
Beginner yoga students especially feel the wrath, but experienced students in a new environment can easily feel this way too.
Would you want to come back for more of that? Of course we all know that if they just kept it up, after even a few classes they would start to feel more relaxed, welcome, and in tune with their bodies in a way never experienced before.
But go tell that to them.
No, really...
go tell that to them! The first class a student takes at your yoga studio will often make or break whether they come back, or even stick to yoga at all.
And getting a student to come back is imperative to your yoga business.
So, it stands to reason then that this class is the most important class they will ever take with you.
Why aren't you paying more attention to it? It's your opportunity to introduce your philosophy, your ambiance, and your teaching style to them.
It's your opportunity to make them feel special, invited, and a valued participant and member of your community.
And it's your opportunity - and more importantly your responsibility - to find out why they came to yoga in the first place, and inform them on why your yoga studio is the best one to help them accomplish their goals.
So let me ask you: - Who is the first person to greet your new student? - What is being told to the new student? - Are they shown around and made comfortable, or are they met with indifference? - Do they know what to expect out of the class? (i.
e.
that they will probably be a little uncomfortable, a little overwhelmed, and a litle sweaty - but that they also will experience amazing results after just another class or two?) - Does the teacher learn their name, and use it during class? - Do you ask them questions about why they started yoga, what they hope to get out of it, what their concerns are? (Let me tell you what this is NOT - it is not saying - "do you have any questions?" Most beginners don't even know what they don't know.
Help them out!) The first class a new student takes is the catalyst for all future interaction - for the possibility of a long-term realtionship - with this student.
From a profit standpoint, each new student could be worth thousands of dollars to you in your yoga business.
This isn't just a willy-nilly chance for them to 'try that yoga thing,' and for you to cross your fingers and pray to Buddha that they come back.
You have to view it as a business meeting with one of the most profitable potential clients, and treat it with great respect.
Because what's at stake is your yoga business growth, your opportunity to transform more lives, and their journey on a yogic path.
No small thing, but it only requires a different perspective on your part and a little extra effort.
It's worth it.
