Weight Loss - The 5 Essentials
When it comes to buying something, what process do we use to come to our decision? As I see it there are basically five ways or processes that most of us use when we set out to invest our hard earned money in something that we may feel is absolutely necessary or something that is pure indulgence.
Firstly there is the system that has been used since time began, personal recommendation, which, I believe to be the most powerful of all.
If a friend or relative tells you that xyz is the best lawn mower known to mankind you take a lot of notice because you trust him or her and they have no vested interest in you buying it.
Next there is the almost as old 'lets walk around the shop, talk to an assistant and get the one that looks to be the best buy'.
This technique may work but it lacks the trust element of the first one and does not involve any market research.
Now there is the one involving specialist magazines which may or may not be truly dispassionate, they usually have some kind of comparison chart and the inevitable 'best buy'.
At least with this approach some kind of market research has been carried out.
There is always, of course, the wonderful world of advertising to fall back on whether it be an ad on TV, a billboard, the radio, magazine or newspaper.
These ads may make you more aware of the brand but, of course, they have only one option for you to consider.
Finally we have the latest way of all, the internet and the almost bewildering choices on offer.
Used correctly it can involve the best elements of the first four examples, even including personal recommendations in the form of testimonials.
Online weight loss programs are easily available on the web at present, the ability to have access to them in seconds any time of night or day as well as the advantage of buying in the privacy of your own home have made them very popular.
Bearing in mind what I have written earlier I would urge you to remember the following before deciding which is the right product for you.
Make sure that they have at least a sixty day no-quibble money back guarantee, that they are not some silly yo yo or starvation diet or involve taking some strange pill or potion.
Avoid online weight loss plans that suggest eating a huge amount of one type of foodstuff, you always need a balanced diet.
They should always be able to provide real testimonials from real people with, preferably, photographs and perhaps even an audio message.
Don't buy costly gym equipment, sportswear or sign up to an expensive course of some form of exercising until you have checked out a weight loss program that describes how your entire life style, not just your eating habits, needs to change - you may be pleasantly surprised how simple it can be.
Firstly there is the system that has been used since time began, personal recommendation, which, I believe to be the most powerful of all.
If a friend or relative tells you that xyz is the best lawn mower known to mankind you take a lot of notice because you trust him or her and they have no vested interest in you buying it.
Next there is the almost as old 'lets walk around the shop, talk to an assistant and get the one that looks to be the best buy'.
This technique may work but it lacks the trust element of the first one and does not involve any market research.
Now there is the one involving specialist magazines which may or may not be truly dispassionate, they usually have some kind of comparison chart and the inevitable 'best buy'.
At least with this approach some kind of market research has been carried out.
There is always, of course, the wonderful world of advertising to fall back on whether it be an ad on TV, a billboard, the radio, magazine or newspaper.
These ads may make you more aware of the brand but, of course, they have only one option for you to consider.
Finally we have the latest way of all, the internet and the almost bewildering choices on offer.
Used correctly it can involve the best elements of the first four examples, even including personal recommendations in the form of testimonials.
Online weight loss programs are easily available on the web at present, the ability to have access to them in seconds any time of night or day as well as the advantage of buying in the privacy of your own home have made them very popular.
Bearing in mind what I have written earlier I would urge you to remember the following before deciding which is the right product for you.
Make sure that they have at least a sixty day no-quibble money back guarantee, that they are not some silly yo yo or starvation diet or involve taking some strange pill or potion.
Avoid online weight loss plans that suggest eating a huge amount of one type of foodstuff, you always need a balanced diet.
They should always be able to provide real testimonials from real people with, preferably, photographs and perhaps even an audio message.
Don't buy costly gym equipment, sportswear or sign up to an expensive course of some form of exercising until you have checked out a weight loss program that describes how your entire life style, not just your eating habits, needs to change - you may be pleasantly surprised how simple it can be.
