The Use of Promotional Models for Marketing a New Product in the Industry
Jim has decided to introduce a new brand of deodorant sprays that have natural scents. He realizes that the competition in the market is tough, so just having ads and TV commercials won't do the job. He decides to arrange an event with goals to increase brand awareness while promoting the product at the same time. He arranges a venue, hires some models, plans out the event, and gets the supplies. The event is all done and dusted and Jim finds out that it was a huge failure. Why?
Promotional models are much different from the conventional models that we are used to. These men and women that are not only attractive, but have the brains to market your products or brand effectively as well. They can be hired on a part time or full time basis from promotional modeling agencies. These agencies have the resources and contacts of models that are socially active and have the right skills to sell your product. Did we say sell? Yes, as the activities of a promotional model can directly affect how people perceive your product or a business as a whole.
Promotional models today are not just restricted to tradeshows. In fact, many modern businesses employ them for photo shoots, viral commercials, social media campaigns, and literally representing their brand on the streets of any major city throughout the US. These models have the personality and looks to add life and character to an event, a product release party, and any related marketing campaign. Essentially, there are really only two types of promotional models.
Spokes models are people that work as brand ambassadors for a product or a brand in an advertisement. They can be celebrities or promotional models from an agency that will represent your brand across various events. Contrary to popular belief, spokes models generally do not ONLY promote a product or brand verbally. A prime example of a spokes model is the Marlboro Man.
Then there are tradeshow models who can represent your company and brand in tradeshows, conventions, and other events. They are usually hired from promotional modeling agencies, and are skilled in interacting with attendees by quickly learning about your business and the products that are featured in the events. They can directly affect the sales or number of leads from a show by doing sales promotions that would otherwise be impossible with your employees. Based on the nature of your business, you can hire promotional models for a variety of events and promotional activities!
Promotional models are much different from the conventional models that we are used to. These men and women that are not only attractive, but have the brains to market your products or brand effectively as well. They can be hired on a part time or full time basis from promotional modeling agencies. These agencies have the resources and contacts of models that are socially active and have the right skills to sell your product. Did we say sell? Yes, as the activities of a promotional model can directly affect how people perceive your product or a business as a whole.
Promotional models today are not just restricted to tradeshows. In fact, many modern businesses employ them for photo shoots, viral commercials, social media campaigns, and literally representing their brand on the streets of any major city throughout the US. These models have the personality and looks to add life and character to an event, a product release party, and any related marketing campaign. Essentially, there are really only two types of promotional models.
Spokes models are people that work as brand ambassadors for a product or a brand in an advertisement. They can be celebrities or promotional models from an agency that will represent your brand across various events. Contrary to popular belief, spokes models generally do not ONLY promote a product or brand verbally. A prime example of a spokes model is the Marlboro Man.
Then there are tradeshow models who can represent your company and brand in tradeshows, conventions, and other events. They are usually hired from promotional modeling agencies, and are skilled in interacting with attendees by quickly learning about your business and the products that are featured in the events. They can directly affect the sales or number of leads from a show by doing sales promotions that would otherwise be impossible with your employees. Based on the nature of your business, you can hire promotional models for a variety of events and promotional activities!
