7 Common Features of Mobile Business Directories
The first thing that comes to mind when people hear mobile advertisement is "24x7x365". This is because for the year through business information are made available to mobile phone users anytime and anywhere.
Mobile advertisement is available in two main forms; sms adverts (SMS marketing)or business directory form. The sms is not that common and it's usually used to support business directory. Online business directories like Yellow Pages are mostly non-mobile. On the other hand they may have a mobile version. What makes the mobile version of business directory more and world wide acceptable are the uncommon features that on-mobile lacks. Apart from the fact, that it's accessible on the users' cell phones, more other fantastic qualities stand it out.
The Common Features of Mobile Business Directory (MBD)
1. Name of Business
Name of business like innon-mobile business directory are written in a very attractive way such that immediately a visitors glance over it, his attention is caught. The colour makes it easy to see and read. A visitor doesn't have to navigate the whole page of the website before your business name is painted into his mind. Immediately he sees your business name, he can't navigate away without reading the rest information about your products or service.
2. Products or services
As it can also be seen in most online non-mobile business directories, information about your business products or services follows your name. Remember, the visitor is on the same page. This will for him to key over your products or service details, even if you're not the right business he's searching for at the time of visiting.
3. Business Address/Location
It is always easier for visitors to locate your business address as this usually follows your business products or services information. One different feature of this in few mobile business directories is the address map. With this feature, visitors can click on your address to view the fractional directional map of your business location. This is usually available to MBDs located at Google Map coverage countries.
4. Phones
Your business phone or fax number like in non-mobile business directories is a common feature. What makes most MBDs unique is the click to call widget. Visitors can directly click on a link and call your number to make enquiries. He can also directly bookmark your number so that he can call you later.
5. Websites Links
Like non-mobile business directories, MBDs features your business website. Your business gains more hedge if you have a mobile website. This will allow visitors to be able to link into your website directly from the directory. With this, he will be able to read more about your business on your pages. Most MBDs will provide free website fro your business fro placing advertisement. For example, GmcNigeria at http://anythingnaija.onlybusiness.com gives businesses on their directory free mobile business websites. You can also do this at a little fee.
6. Email-send mail
Some MBDs have this feature or their directory. Apart from displaying your email address for visitor to see and contact you through, visitor can also click to mail your directly on the mobile phone. This makes it possible fro a visitor does not require immediate response and therefore couldn't call you, to mail you. And this will drop the enquiry into your email address with which you register with.
7. Search Boxes
Some Mobile Business Directories like http://anythingnaija.param.mobi makes it possible for their visitors to use search box. This has made it easier for visitors to go to the requested pages which have information about their searches. This thereby saves them time and browsing charge if applicable. To make searching much more continent searching can be categorized into product/service search or states, cities, areas or countries.
Until you read this reports from a partner company research, you may yet to be convinced that your leads generation, sales and profits start with "mobile advertisement" and use of mobile business advertisement. Here is the report:
$871 million Amount spent on mobile advertising during 2006
$11.3 billion Amount expected to be spent on mobile advertising by 2011
$3.1 billion Amount expected to be spent on mobile Internet display ads and search advertising by 2011
$4.4 billion Amount expected to be spent on mobile advertising over mobile TV services by 2011
$70 billion Roughly the amount of money spent on traditional TV advertising in 2006
Mobile advertisement is available in two main forms; sms adverts (SMS marketing)or business directory form. The sms is not that common and it's usually used to support business directory. Online business directories like Yellow Pages are mostly non-mobile. On the other hand they may have a mobile version. What makes the mobile version of business directory more and world wide acceptable are the uncommon features that on-mobile lacks. Apart from the fact, that it's accessible on the users' cell phones, more other fantastic qualities stand it out.
The Common Features of Mobile Business Directory (MBD)
1. Name of Business
Name of business like innon-mobile business directory are written in a very attractive way such that immediately a visitors glance over it, his attention is caught. The colour makes it easy to see and read. A visitor doesn't have to navigate the whole page of the website before your business name is painted into his mind. Immediately he sees your business name, he can't navigate away without reading the rest information about your products or service.
2. Products or services
As it can also be seen in most online non-mobile business directories, information about your business products or services follows your name. Remember, the visitor is on the same page. This will for him to key over your products or service details, even if you're not the right business he's searching for at the time of visiting.
3. Business Address/Location
It is always easier for visitors to locate your business address as this usually follows your business products or services information. One different feature of this in few mobile business directories is the address map. With this feature, visitors can click on your address to view the fractional directional map of your business location. This is usually available to MBDs located at Google Map coverage countries.
4. Phones
Your business phone or fax number like in non-mobile business directories is a common feature. What makes most MBDs unique is the click to call widget. Visitors can directly click on a link and call your number to make enquiries. He can also directly bookmark your number so that he can call you later.
5. Websites Links
Like non-mobile business directories, MBDs features your business website. Your business gains more hedge if you have a mobile website. This will allow visitors to be able to link into your website directly from the directory. With this, he will be able to read more about your business on your pages. Most MBDs will provide free website fro your business fro placing advertisement. For example, GmcNigeria at http://anythingnaija.onlybusiness.com gives businesses on their directory free mobile business websites. You can also do this at a little fee.
6. Email-send mail
Some MBDs have this feature or their directory. Apart from displaying your email address for visitor to see and contact you through, visitor can also click to mail your directly on the mobile phone. This makes it possible fro a visitor does not require immediate response and therefore couldn't call you, to mail you. And this will drop the enquiry into your email address with which you register with.
7. Search Boxes
Some Mobile Business Directories like http://anythingnaija.param.mobi makes it possible for their visitors to use search box. This has made it easier for visitors to go to the requested pages which have information about their searches. This thereby saves them time and browsing charge if applicable. To make searching much more continent searching can be categorized into product/service search or states, cities, areas or countries.
Until you read this reports from a partner company research, you may yet to be convinced that your leads generation, sales and profits start with "mobile advertisement" and use of mobile business advertisement. Here is the report:
$871 million Amount spent on mobile advertising during 2006
$11.3 billion Amount expected to be spent on mobile advertising by 2011
$3.1 billion Amount expected to be spent on mobile Internet display ads and search advertising by 2011
$4.4 billion Amount expected to be spent on mobile advertising over mobile TV services by 2011
$70 billion Roughly the amount of money spent on traditional TV advertising in 2006
