What is the Best AdSense Ad Format?
After all the hard work of preparing the content and building a website, you don't want to mess it all up by choosing the wrong AdSense ad format.
Deciding on which ad format to use for your site is one of the most important decisions you can make in relation to the success of your site.
Click-through-rates (CTR) is a very significant factor that determines how much money you eventually make and it is a factor that is acutely sensitive to the ad format you choose.
Google AdSense is one of the most advanced Pay-Per-Click (PPC) schemes on the web and they offer a wide variety of ad formats to choose from.
The process of deciding which AdSense ad format to choose can be quiet a challenging one.
But the aim, when deciding on which format to use, is to try and choose a design that blends well into the layout of your website.
You cannot let the AdSense ad format you choose compromise the overall 'look' of your website.
There are a number of ad formats that can fit comfortably into most websites.
Unfortunately these formats don't tend to be very successful.
Small 'button' formats are often used in sidebars or in other unobtrusive locations' locations that are rarely glanced at by a visitor.
If a visitor doesn't notice your ads, they won't click on them...
simple.
They may make your website look pretty, but your CTRs will be poor.
Location and AdSense format type go hand in hand.
Certain ad formats work well in certain locations.
For example, skyscrapers are often used in sidebars or on either side of the main content.
Leaderboards are regularly used above the main content (around the header area) or below it (around the footer).
The most successful location is the area just above the main content.
This location in conjunction with the large rectangle (336 x 280) has consistently achieved the highest CTRs in most internet polls.
It is the area that is first viewed by the visitor as a webpage loads up and in general it is an unavoidable location for a visitor's attention.
The large rectangle can hold a number of text ads (as well as images), so a visitor has some choice in regard to which ad takes their fancy.
But what format you decide to choose in the end is up to you.
There is no ideal AdSense ad format because there is no ideal website.
Websites comes in all shapes and sizes and the best format for them can't be determined until some small amount of experiment as been done.
The best AdSense ad format is one that works well with the existing design of your site and one that achieves the highest CTRs.
Deciding on which ad format to use for your site is one of the most important decisions you can make in relation to the success of your site.
Click-through-rates (CTR) is a very significant factor that determines how much money you eventually make and it is a factor that is acutely sensitive to the ad format you choose.
Google AdSense is one of the most advanced Pay-Per-Click (PPC) schemes on the web and they offer a wide variety of ad formats to choose from.
The process of deciding which AdSense ad format to choose can be quiet a challenging one.
But the aim, when deciding on which format to use, is to try and choose a design that blends well into the layout of your website.
You cannot let the AdSense ad format you choose compromise the overall 'look' of your website.
There are a number of ad formats that can fit comfortably into most websites.
Unfortunately these formats don't tend to be very successful.
Small 'button' formats are often used in sidebars or in other unobtrusive locations' locations that are rarely glanced at by a visitor.
If a visitor doesn't notice your ads, they won't click on them...
simple.
They may make your website look pretty, but your CTRs will be poor.
Location and AdSense format type go hand in hand.
Certain ad formats work well in certain locations.
For example, skyscrapers are often used in sidebars or on either side of the main content.
Leaderboards are regularly used above the main content (around the header area) or below it (around the footer).
The most successful location is the area just above the main content.
This location in conjunction with the large rectangle (336 x 280) has consistently achieved the highest CTRs in most internet polls.
It is the area that is first viewed by the visitor as a webpage loads up and in general it is an unavoidable location for a visitor's attention.
The large rectangle can hold a number of text ads (as well as images), so a visitor has some choice in regard to which ad takes their fancy.
But what format you decide to choose in the end is up to you.
There is no ideal AdSense ad format because there is no ideal website.
Websites comes in all shapes and sizes and the best format for them can't be determined until some small amount of experiment as been done.
The best AdSense ad format is one that works well with the existing design of your site and one that achieves the highest CTRs.
