Game Changing Trends of the Social Media
In today's time, customers do not waste a minute to say 'Next' if they dislike a thing in a product or the brand.
With now customers getting smarter and thanks to the competitive alternate options they have; they can not only choose the best product but are even keen on determining its flaws and benefits.
Keeping in mind the current scenario which is focusing on customer driven rather than customer-centric approach, Social Media is considered to be a sizzling technique for companies who are aiming for customization and developing their promotional strategies.
Major players are now adapting to this methodology and getting assured of high profits.
It is no longer a choice but a must to have channel on your to-do list while promoting & advertising your product.
So what are the trends in the social media that would enable you to put a strong foot in being on top of the business? Probably if you focus on those game-changing trends, you will be able to monetize more with the efforts you are putting in the process.
1.
The better it looks, the more it sells.
Yes, this is the selling motto for big brands.
Rather than providing too much of information, it is better to relate to your customers through the best medium which is humanity.
Bland and inflexible brands are now incompatible and what sells is when you display individuality and character.
2.
Be active everywhere.
In the presence of big brands competing with each other, there are all the required and additional features already existing that a consumer can think of.
Therefore, what is it that will make them choose your product and not your customer's? It is your presence in top of their minds while taking their obvious decision.
With several channels of social media, you need to be sure that your presence is established everywhere.
3.
Ethical Conscience.
Consumers respect and attach to brands which care.
Through social media, assure them that you are a brand that gives priority to ethics and morale issues, not forgetting the environmental and social policies.
The brand needs to be transparent which will build a trust with the customers.
4.
Social Media Campaigns.
Developing social media campaigns focusing on upcoming or ongoing activities is like cashing an opportunity.
Suppose a Super Bowl or a cricket tournament would be an opportunity to promote your brand making it visible to maximum customers.
This works wonders if your product pertains to the same industry.
5.
Mobile Mania.
The customers are going more on mobile than online.
With technologically advanced features such as Smartphone, customers get access to anything from everything on their mobile devices itself.
Therefore, it is extremely essential to develop strategies focusing on the instant access of mobile information that can be rendered to the customers.
These are few of the most important trends any brand needs to aim at while preparing their social media objectives.
The companies today have no other choice than to lure customers through embracing social media.
Though there is still more money being made through the traditional TV advertisements, you can't simply ignore social media tools and techniques while developing strategies for advertising.
With now customers getting smarter and thanks to the competitive alternate options they have; they can not only choose the best product but are even keen on determining its flaws and benefits.
Keeping in mind the current scenario which is focusing on customer driven rather than customer-centric approach, Social Media is considered to be a sizzling technique for companies who are aiming for customization and developing their promotional strategies.
Major players are now adapting to this methodology and getting assured of high profits.
It is no longer a choice but a must to have channel on your to-do list while promoting & advertising your product.
So what are the trends in the social media that would enable you to put a strong foot in being on top of the business? Probably if you focus on those game-changing trends, you will be able to monetize more with the efforts you are putting in the process.
1.
The better it looks, the more it sells.
Yes, this is the selling motto for big brands.
Rather than providing too much of information, it is better to relate to your customers through the best medium which is humanity.
Bland and inflexible brands are now incompatible and what sells is when you display individuality and character.
2.
Be active everywhere.
In the presence of big brands competing with each other, there are all the required and additional features already existing that a consumer can think of.
Therefore, what is it that will make them choose your product and not your customer's? It is your presence in top of their minds while taking their obvious decision.
With several channels of social media, you need to be sure that your presence is established everywhere.
3.
Ethical Conscience.
Consumers respect and attach to brands which care.
Through social media, assure them that you are a brand that gives priority to ethics and morale issues, not forgetting the environmental and social policies.
The brand needs to be transparent which will build a trust with the customers.
4.
Social Media Campaigns.
Developing social media campaigns focusing on upcoming or ongoing activities is like cashing an opportunity.
Suppose a Super Bowl or a cricket tournament would be an opportunity to promote your brand making it visible to maximum customers.
This works wonders if your product pertains to the same industry.
5.
Mobile Mania.
The customers are going more on mobile than online.
With technologically advanced features such as Smartphone, customers get access to anything from everything on their mobile devices itself.
Therefore, it is extremely essential to develop strategies focusing on the instant access of mobile information that can be rendered to the customers.
These are few of the most important trends any brand needs to aim at while preparing their social media objectives.
The companies today have no other choice than to lure customers through embracing social media.
Though there is still more money being made through the traditional TV advertisements, you can't simply ignore social media tools and techniques while developing strategies for advertising.
