Marketing Your Label in Indie Fashion
If you have started a new company manufacturing products that deals with fashion than you're considered an indie fashion label. Starting any kind of business from the ground up is challenging, but there are hundreds of marketing opportunities today that didn't even exist 20 years ago. This puts your company at an advantage for competing with well established brands.
First off, you can try the time tested traditional style of marketing. Find if there are any trade shows that you will be able to attend, and find retailers that will be willing to carry your products. You can also attend Arts and Craft Fairs or Open Markets to bring awareness to your brand in the local communities. You basically will need to be out with the public, and that will be the first step in marketing your indie fashion brand.
So now that you've done the traditional marketing, you'll need to get in with the times and market yourself online. Create an e-commerce site so that you not only sell within your community, but you can sell your products to the world. But what many entrepreneurs fail to realize is the amount of time and money it takes to set up a site, so be prepared.
Even if you've decided on an e-commerce solution, you will still need to add your product catalog online. This means that you'll need photography of your products, and unless you're talented in taking pictures, this is something that is best left to a professional. The reason is that a customer can't see your merchandise in person, so you will need to convince them that much harder to purchase something they aren't able to physically touch. So to show your merchandise in the best light, you need to pay someone to do this for you. And if it's clothes you're selling, you'll need a model that has the body type to make your outfits look amazing.
By the way, a great looking site is nothing if you don't have traffic to support it. This is where online marketing will come in to play, and you can start off by doing SEO. SEO is an acronym for search engine optimization, and it optimizes your site to boost you up in the search engine ranking. There are tons of SEO strategies you can implement, and fortunately for you, there are millions of articles written on the subject.
Other online marketing techniques is to do affiliate marketing, submit data feeds to comparison shopping engines, utilize social media, create buzz by doing Public Relations, and hundreds more. It's good to sit down, look at your marketing option, decide what your budget is and create an online marketing strategy based on what you know. It will either be a lot of work for you, or a lot of money for the person you pay to handle your online marketing initiatives. Either way it's time or money well spent, because your indie fashion brand will reap the rewards.
Although this article wasn't meant to be a tell all guide for marketing your indie fashion label. Hopefully it provided you with a good jumping off point to marketing your business. Sometimes when you look at a blank page, you don't know what to do with it. It takes a person to implant a seed of ideas to get that engine rolling. So go off and do your research and I wish you a prosperous venture into the world of establishing an indie fashion brand.
First off, you can try the time tested traditional style of marketing. Find if there are any trade shows that you will be able to attend, and find retailers that will be willing to carry your products. You can also attend Arts and Craft Fairs or Open Markets to bring awareness to your brand in the local communities. You basically will need to be out with the public, and that will be the first step in marketing your indie fashion brand.
So now that you've done the traditional marketing, you'll need to get in with the times and market yourself online. Create an e-commerce site so that you not only sell within your community, but you can sell your products to the world. But what many entrepreneurs fail to realize is the amount of time and money it takes to set up a site, so be prepared.
Even if you've decided on an e-commerce solution, you will still need to add your product catalog online. This means that you'll need photography of your products, and unless you're talented in taking pictures, this is something that is best left to a professional. The reason is that a customer can't see your merchandise in person, so you will need to convince them that much harder to purchase something they aren't able to physically touch. So to show your merchandise in the best light, you need to pay someone to do this for you. And if it's clothes you're selling, you'll need a model that has the body type to make your outfits look amazing.
By the way, a great looking site is nothing if you don't have traffic to support it. This is where online marketing will come in to play, and you can start off by doing SEO. SEO is an acronym for search engine optimization, and it optimizes your site to boost you up in the search engine ranking. There are tons of SEO strategies you can implement, and fortunately for you, there are millions of articles written on the subject.
Other online marketing techniques is to do affiliate marketing, submit data feeds to comparison shopping engines, utilize social media, create buzz by doing Public Relations, and hundreds more. It's good to sit down, look at your marketing option, decide what your budget is and create an online marketing strategy based on what you know. It will either be a lot of work for you, or a lot of money for the person you pay to handle your online marketing initiatives. Either way it's time or money well spent, because your indie fashion brand will reap the rewards.
Although this article wasn't meant to be a tell all guide for marketing your indie fashion label. Hopefully it provided you with a good jumping off point to marketing your business. Sometimes when you look at a blank page, you don't know what to do with it. It takes a person to implant a seed of ideas to get that engine rolling. So go off and do your research and I wish you a prosperous venture into the world of establishing an indie fashion brand.
