Network Marketing and Direct Sales
Network marketing as a profession came into being in the year 1959 with the setting up of the first network marketing business. This business had a single product and unique vision that allowed companies to rule out the middlemen while doing business.
Initially, people were unwilling to accept the potential of this powerful marketing weapon and there were many people who scoffed at the idea of eliminating the middleman. Despite this opposition, this concept grew like wildfire, and in the recent years, the Network Marketing industry is a multi-billion dollar industry. With a simple concept of selling products face-to face instead of through a shop or other impersonal methods, network marketing laid the foundation for what was later known as Direct Sales. Today, many companies like Amway and Avon have based their success completely on their employment of Network Marketers who employ direct selling.
Today, the Internet has greatly helped matters by allowing the company to sell directly on the Internet and has greatly improved many of the distribution and marketing practices in the industry. The Internet has also made it much easier for online businesses to reach a wider audience and grasp the public's attention.
Network Marketing and Direct sales have always gone hand in hand. Direct Sales is essentially a retail channel that facilitates the distribution and marketing of services or goods and is a way of increasing sales of certain kinds of goods and services. This essentially means that the goods and products that are being sold are done so directly to the consumer, but not at a fixed retail location like an office or a store. Direct Sales will usually involve live demonstrations that are made at an informal gathering or through other personal contact methods like door-to-door sales. In this way, a direct salesperson can reach a larger audience in a much more personal environment where the consumer is at ease and can make a well informed choice on whether or not to buy a certain product or service. In the past, Direct Sales was conducted only by personal contact, but today, the Internet has opened up a world of possibilities and the Direct Salesperson can now approach a new client and make a sale without ever having met the person.
It is therefore evident that Network Marketing would be impossible without the concept of Direct Sales which is the single most powerful tool that a network marketer can possess.
Initially, people were unwilling to accept the potential of this powerful marketing weapon and there were many people who scoffed at the idea of eliminating the middleman. Despite this opposition, this concept grew like wildfire, and in the recent years, the Network Marketing industry is a multi-billion dollar industry. With a simple concept of selling products face-to face instead of through a shop or other impersonal methods, network marketing laid the foundation for what was later known as Direct Sales. Today, many companies like Amway and Avon have based their success completely on their employment of Network Marketers who employ direct selling.
Today, the Internet has greatly helped matters by allowing the company to sell directly on the Internet and has greatly improved many of the distribution and marketing practices in the industry. The Internet has also made it much easier for online businesses to reach a wider audience and grasp the public's attention.
Network Marketing and Direct sales have always gone hand in hand. Direct Sales is essentially a retail channel that facilitates the distribution and marketing of services or goods and is a way of increasing sales of certain kinds of goods and services. This essentially means that the goods and products that are being sold are done so directly to the consumer, but not at a fixed retail location like an office or a store. Direct Sales will usually involve live demonstrations that are made at an informal gathering or through other personal contact methods like door-to-door sales. In this way, a direct salesperson can reach a larger audience in a much more personal environment where the consumer is at ease and can make a well informed choice on whether or not to buy a certain product or service. In the past, Direct Sales was conducted only by personal contact, but today, the Internet has opened up a world of possibilities and the Direct Salesperson can now approach a new client and make a sale without ever having met the person.
It is therefore evident that Network Marketing would be impossible without the concept of Direct Sales which is the single most powerful tool that a network marketer can possess.
