How Spot A Great Internet Marketing Course
So you have decided that based on some ads and articles out there that you need internet marketing course, and you are in a position to purchase software that will slingshot you into success and have the residual income rolling in like an open faucet...
so now what? A short look on Google will flood you with a host of "This is the only way" type programs that promise to deliver and free you from your daily grind, but how do you cut through the hype and jargon and make an informed choice? Keep in mind that these programs are created by marketers selling to marketers, so they are slick and are playing on their own turf.
They know what you want to hear and will show you what you want to see, so don't fall for the flash and the look, evaluate the substance.
Let's begin with a few terms within the industry that describe internet marketing courses, white and black hat.
Black hat is exactly that, it uses less than above board methods to drive sales through trickery, false links and non-value added content that usually ends up with a customer that buys once (unknowingly in some cases) and then it usually ends with the credit card company trying to collect the fee back for an unapproved purchase.
Stay away from these courses at all costs, they are not sustainable and do not lead to a viable long term business that provides security and growth.
The second type is what is called "white hat", these are methods that really push organic content and value added content toward a market that finds your product because that is that they are looking for.
Usually these internet marketing courses will tell you how to "give" first so that you can "get" later.
Secondly when evaluating courses take a look at fee structure, a good course should minimize the risk to the end user (that is you).
If the course really is fool proof then they should offer terms that allow you to take zero risk in the deal.
When you really think about it in every transaction there is risk, and risk may cause some people to shy away from purchasing (this is a great tip for any business, if you can limit the risk for the purchaser the conversions WILL rise).
Lastly look for courses that come to a definite "end", you want to outgrow your dependence on them, not continue to contribute year after year.
The only caveat to this is if they provide coaching on a voluntary basis, then an ongoing relationship may be appropriate.
In closing look at each internet marketing course for the content, look for the value look for the result and finally look for the end.
so now what? A short look on Google will flood you with a host of "This is the only way" type programs that promise to deliver and free you from your daily grind, but how do you cut through the hype and jargon and make an informed choice? Keep in mind that these programs are created by marketers selling to marketers, so they are slick and are playing on their own turf.
They know what you want to hear and will show you what you want to see, so don't fall for the flash and the look, evaluate the substance.
Let's begin with a few terms within the industry that describe internet marketing courses, white and black hat.
Black hat is exactly that, it uses less than above board methods to drive sales through trickery, false links and non-value added content that usually ends up with a customer that buys once (unknowingly in some cases) and then it usually ends with the credit card company trying to collect the fee back for an unapproved purchase.
Stay away from these courses at all costs, they are not sustainable and do not lead to a viable long term business that provides security and growth.
The second type is what is called "white hat", these are methods that really push organic content and value added content toward a market that finds your product because that is that they are looking for.
Usually these internet marketing courses will tell you how to "give" first so that you can "get" later.
Secondly when evaluating courses take a look at fee structure, a good course should minimize the risk to the end user (that is you).
If the course really is fool proof then they should offer terms that allow you to take zero risk in the deal.
When you really think about it in every transaction there is risk, and risk may cause some people to shy away from purchasing (this is a great tip for any business, if you can limit the risk for the purchaser the conversions WILL rise).
Lastly look for courses that come to a definite "end", you want to outgrow your dependence on them, not continue to contribute year after year.
The only caveat to this is if they provide coaching on a voluntary basis, then an ongoing relationship may be appropriate.
In closing look at each internet marketing course for the content, look for the value look for the result and finally look for the end.
