What is internet and how we could make money using this phenomenon without spending fortune - Articl
IS THE INTERNET ALL THAT IT'S CRACKED UP TO BE!?
What the Internet is NOT
As you read this, you may get the feeling that it's almost a "put down" of the Internet. It certainly is not meant to be.
What it IS, however, is an attempt to force you to look at the Internet in REALISTIC terms.
If you are reading this article at all, it means that you have aspirations of being a "entrepreneur," - someone who makes a part-time (or even full-time!) living by marketing on the Internet. In order to do that successfully, you must be able to separate the incredible amount of Internet HYPE (not to mention the out-and-out LIES) from the Internet TRUTH. The Internet is NOT, by any means, the road to guaranteed and instant wealth.
Remember THIS: The same rules of good business OFFline apply with equal validity to the ONline world.
Yet so many well-meaning people are deceived into believing they can get on the Net, hit "enter" once (or at the most TWICE!), and wake up the next day as dot-com millionaires.
So let's take a look at "dishonesty" concerning the Internet...
IS THE INTERNET ALWAYS RELIABLE
The previous chapter is sort of the "glitz and glamour" story of the development of the Internet. It makes it sound as though the Internet is this flawless, ultra-perfect, totally reliable, almost God-like creation.
Well, the very first thing the Internet (and computers in general) are NOT, is 100% RELIABLE. (Sometimes, I think I would even settle for just 51% reliability!)
In one of the national scientific symposium a group of notorious scientists and engineers were asked to rate the reliability of all modern forms of technology. Would it surprise you to know that they rated computer technology at the BOTTOM of the list? Any of you who have wrestled for hours or days with a new piece of software that was SUPPOSED to be "user-friendly," or put up with the countless "glitches" that computers are prone to, or had that ultimate of computer snafus happen - the dreaded "crash" - know what I mean.
To illustrate my point with some humor, I'd like to offer the little joke below. Now if you DON'T chuckle a little at this, it means the closest you've ever gotten to a computer is driving past a Circuit City store.
Once at a computer expo, to highlight the superiority of computer technology, Bill Gates is supposed to have made the following comment:
"If General Motors had kept up with technology like the computer industry has, we would all be driving twenty-five dollar cars that got 1000 miles to a gallon of gas."
Not to be outdone, General Motors then issued the following press release:
"If GM had developed technology like Microsoft, we would be driving cars with the following characteristics:"
1. For no reason whatsoever, every so often your car would crash.
2. Every time they repainted the lines on the road, you would have to buy a new car.
3. When your car has a mechanical problem and you call your mechanic (i.e. "tech support"), a non-human voice gives you 87 different menu options. After you choose one, you are put on hold and forced to listen to George Gershwin's Greatest Hits. After a wait of 45 minutes, the line mysteriously disconnects, and you have to start the whole process all over again.
4. Occasionally, your car would shut off for no reason; you would simply accept this, restart it, and drive on.
5. Every once in a while, when you used your left turn signal, your car would shut down and refuse to restart, requiring you to reinstall the engine.
6. Occasionally, and for no reason, your car would lock you out and refuse to let you in until you simultaneously lifted the door handle, turned the key, and grabbed hold of the radio antenna.
7. Every time GM introduced a new model, car buyers would have to learn how to drive all over again because none of the controls would operate in the same manner as the old car.
8. To shut off the engine, you'd press the start button.
9. When driving into a gas station that you have been going to twice a week for years, you will suddenly find that it has disappeared. In the now vacant lot will be a sign that states "404 error - Gas Station Not Found." However, if you wait five minutes, and drive around the block, you will find that the gas station has magically reappeared.
10. Your owner's manual would contain 1,300 pages and weigh three pounds.
What I refer to as the "Cult of the Internet" would have you believe that the Internet in particular and computers in general are the ultimate in "user-friendly," reliable technological developments.
In my opinion?
Anyone who uses the terms "user-friendly" and "computers" in the same sentence should be taken out and flogged! In fact I think it's safe to say that as a professional "entrepreneur," one of your more precious commodities is going to have to be patience.
You are going to have to develop a Zen-like patience and calmness that will make a Buddhist monk seem like an excited four-year-old on a sugar high the night before Christmas!
Personally, I would compare the current state of the computer industry to the auto industry of the early 1900's, a time when it was automatically ASSUMED that your vehicle would not operate without problems 100% of the time. It was a time when every road trip was an adventure in survival. Sound like YOUR computer experience!?
What the Internet is NOT
As you read this, you may get the feeling that it's almost a "put down" of the Internet. It certainly is not meant to be.
What it IS, however, is an attempt to force you to look at the Internet in REALISTIC terms.
If you are reading this article at all, it means that you have aspirations of being a "entrepreneur," - someone who makes a part-time (or even full-time!) living by marketing on the Internet. In order to do that successfully, you must be able to separate the incredible amount of Internet HYPE (not to mention the out-and-out LIES) from the Internet TRUTH. The Internet is NOT, by any means, the road to guaranteed and instant wealth.
Remember THIS: The same rules of good business OFFline apply with equal validity to the ONline world.
Yet so many well-meaning people are deceived into believing they can get on the Net, hit "enter" once (or at the most TWICE!), and wake up the next day as dot-com millionaires.
So let's take a look at "dishonesty" concerning the Internet...
IS THE INTERNET ALWAYS RELIABLE
The previous chapter is sort of the "glitz and glamour" story of the development of the Internet. It makes it sound as though the Internet is this flawless, ultra-perfect, totally reliable, almost God-like creation.
Well, the very first thing the Internet (and computers in general) are NOT, is 100% RELIABLE. (Sometimes, I think I would even settle for just 51% reliability!)
In one of the national scientific symposium a group of notorious scientists and engineers were asked to rate the reliability of all modern forms of technology. Would it surprise you to know that they rated computer technology at the BOTTOM of the list? Any of you who have wrestled for hours or days with a new piece of software that was SUPPOSED to be "user-friendly," or put up with the countless "glitches" that computers are prone to, or had that ultimate of computer snafus happen - the dreaded "crash" - know what I mean.
To illustrate my point with some humor, I'd like to offer the little joke below. Now if you DON'T chuckle a little at this, it means the closest you've ever gotten to a computer is driving past a Circuit City store.
Once at a computer expo, to highlight the superiority of computer technology, Bill Gates is supposed to have made the following comment:
"If General Motors had kept up with technology like the computer industry has, we would all be driving twenty-five dollar cars that got 1000 miles to a gallon of gas."
Not to be outdone, General Motors then issued the following press release:
"If GM had developed technology like Microsoft, we would be driving cars with the following characteristics:"
1. For no reason whatsoever, every so often your car would crash.
2. Every time they repainted the lines on the road, you would have to buy a new car.
3. When your car has a mechanical problem and you call your mechanic (i.e. "tech support"), a non-human voice gives you 87 different menu options. After you choose one, you are put on hold and forced to listen to George Gershwin's Greatest Hits. After a wait of 45 minutes, the line mysteriously disconnects, and you have to start the whole process all over again.
4. Occasionally, your car would shut off for no reason; you would simply accept this, restart it, and drive on.
5. Every once in a while, when you used your left turn signal, your car would shut down and refuse to restart, requiring you to reinstall the engine.
6. Occasionally, and for no reason, your car would lock you out and refuse to let you in until you simultaneously lifted the door handle, turned the key, and grabbed hold of the radio antenna.
7. Every time GM introduced a new model, car buyers would have to learn how to drive all over again because none of the controls would operate in the same manner as the old car.
8. To shut off the engine, you'd press the start button.
9. When driving into a gas station that you have been going to twice a week for years, you will suddenly find that it has disappeared. In the now vacant lot will be a sign that states "404 error - Gas Station Not Found." However, if you wait five minutes, and drive around the block, you will find that the gas station has magically reappeared.
10. Your owner's manual would contain 1,300 pages and weigh three pounds.
What I refer to as the "Cult of the Internet" would have you believe that the Internet in particular and computers in general are the ultimate in "user-friendly," reliable technological developments.
In my opinion?
Anyone who uses the terms "user-friendly" and "computers" in the same sentence should be taken out and flogged! In fact I think it's safe to say that as a professional "entrepreneur," one of your more precious commodities is going to have to be patience.
You are going to have to develop a Zen-like patience and calmness that will make a Buddhist monk seem like an excited four-year-old on a sugar high the night before Christmas!
Personally, I would compare the current state of the computer industry to the auto industry of the early 1900's, a time when it was automatically ASSUMED that your vehicle would not operate without problems 100% of the time. It was a time when every road trip was an adventure in survival. Sound like YOUR computer experience!?
