Article Marketing Website Promotion
Article marketing is a website promotion strategy designed to get free traffic to your website. It works by writing and submitting original articles related to your niche to article directories. Webmasters and ezine publishers can then download these articles and use them for free as long as they keep your resource information at the bottom of the article intact including live links. A well written article that uses keywords that are often searched on can attract a lot of free website traffic to your site.
In addition to gaining traffic from click-throughs and free searches, article marketing can help to bring your website\'s page rank up because it provides relevant one-way back links to your site which is a factor search engines use to calculate popularity.
Article marketing success begins with the article itself. It needs to be well written, easy to read and focused on the area of interest you wish to promote. If you write an article on a topic that is unrelated to your business, you may get curious visitors but they will not be targeted. On the other hand if your article is related to your business in some way, readers who click on your link are probably looking for more information. Consequently, they are much more likely to be interested in the products or services you are promoting.
The first step to article marketing success is to choose an attention getting title that includes your keyword. People looking for your keywords are far more likely to find your article than otherwise. The title of your article needs to appeal to a person who wants to read the article itself.
The article content is probably the most important feature of article marketing. The article content needs to be relevant, informative and useful. It also needs to be appealing. Your purpose is to hold the reader\'s attention for the whole article and to stress upon them enough that they will want to click on your link in the resource box.
The article should also be written with internet marketing in mind. Keywords and terms with a similar meaning (to appeal to latent semantic indexing) should be spread throughout the article. Focus on using your keywords in the first one hundred words of the article, in the last one hundred words and a few times in the body of the article. The density of the keywords should be kept in the 1-2% range if possible.
You also need to peak your readers\' interest so that they are motivated to click on your link in the resource box. A great way to increase click-throughs to your website is to divide your article into two parts. Submit the first section to the article directories of your choice and keep part 2 on your own website. On your own site you can insert hyperlinks in the article which can take the reader to other information on the site.
To be successful in article marketing over the long term you need to submit your original, interesting articles frequently to high traffic articles directories such as Top Rank articles. If you are consistent and conscientious and follow the tips in this article, you will find that article marketing is a highly effective strategy for website promotion.
In addition to gaining traffic from click-throughs and free searches, article marketing can help to bring your website\'s page rank up because it provides relevant one-way back links to your site which is a factor search engines use to calculate popularity.
Article marketing success begins with the article itself. It needs to be well written, easy to read and focused on the area of interest you wish to promote. If you write an article on a topic that is unrelated to your business, you may get curious visitors but they will not be targeted. On the other hand if your article is related to your business in some way, readers who click on your link are probably looking for more information. Consequently, they are much more likely to be interested in the products or services you are promoting.
The first step to article marketing success is to choose an attention getting title that includes your keyword. People looking for your keywords are far more likely to find your article than otherwise. The title of your article needs to appeal to a person who wants to read the article itself.
The article content is probably the most important feature of article marketing. The article content needs to be relevant, informative and useful. It also needs to be appealing. Your purpose is to hold the reader\'s attention for the whole article and to stress upon them enough that they will want to click on your link in the resource box.
The article should also be written with internet marketing in mind. Keywords and terms with a similar meaning (to appeal to latent semantic indexing) should be spread throughout the article. Focus on using your keywords in the first one hundred words of the article, in the last one hundred words and a few times in the body of the article. The density of the keywords should be kept in the 1-2% range if possible.
You also need to peak your readers\' interest so that they are motivated to click on your link in the resource box. A great way to increase click-throughs to your website is to divide your article into two parts. Submit the first section to the article directories of your choice and keep part 2 on your own website. On your own site you can insert hyperlinks in the article which can take the reader to other information on the site.
To be successful in article marketing over the long term you need to submit your original, interesting articles frequently to high traffic articles directories such as Top Rank articles. If you are consistent and conscientious and follow the tips in this article, you will find that article marketing is a highly effective strategy for website promotion.
