High Ticket Products - 4 Low End Products For a High Ticket Product Funnel
It is a common practice to use a product funnel to sell high ticket products.
A product funnel serves the purpose of increasing the trust of the buyer in the integrity of the seller.
The seller wants to develop a relationship with the prospect by offering high quality low end products which will make him buy more expensive products in the future.
If you want to offer low end products at the entrance to the product funnel, here are 4 great ideas.
1.
E-book: You could develop a high quality e-book and offer it free to your prospects.
You can use this ploy to get their opt-in email ids.
And can follow up with another e-book which is really valuable to your target audience.
E-book has the advantage that it is easy to develop and quick to distribute.
In addition it is viral since it can be shared from one person to another easily.
2.
E-course: Giving away your knowledge in the form of a 7-day or 10-day email based course is another great low end product for the funnel.
This can be easy to develop and set up in your auto-responder.
Once set up, it can be offered to anyone who joins your opt-in list.
An e-course is a good way to develop relationship because it increases the number of contact points with your prospect.
He sees your name at least 7 times in a week.
3.
Software: If you are in the software development industry, you can develop a product which you can offer to your prospects to use.
Make sure it is of real benefit to them.
Either it saves them time or is able to do things which cannot be done manually.
In other cases, you can offer limited functionality software for a trial period.
These days software is becoming very popular means of doing online research and online marketing.
4.
Membership: Another low end product could be providing access to a members-only site which allows your prospects to get in touch with other people who share similar interests.
Networking with others is crucial and everyone wants to find other who is like them.
You might want to charge the prospect a small fee like $1 for becoming a member.
This will show you the desperation of the person to find solutions to his problems.
It is a good idea to start offering low end products which are free.
Then you might want to offer items which are priced in the $1 to $10 range.
And then, move on to mid end products and finally to your high ticket products.
But the important point is to make sure even your low end products are high quality.
A product funnel serves the purpose of increasing the trust of the buyer in the integrity of the seller.
The seller wants to develop a relationship with the prospect by offering high quality low end products which will make him buy more expensive products in the future.
If you want to offer low end products at the entrance to the product funnel, here are 4 great ideas.
1.
E-book: You could develop a high quality e-book and offer it free to your prospects.
You can use this ploy to get their opt-in email ids.
And can follow up with another e-book which is really valuable to your target audience.
E-book has the advantage that it is easy to develop and quick to distribute.
In addition it is viral since it can be shared from one person to another easily.
2.
E-course: Giving away your knowledge in the form of a 7-day or 10-day email based course is another great low end product for the funnel.
This can be easy to develop and set up in your auto-responder.
Once set up, it can be offered to anyone who joins your opt-in list.
An e-course is a good way to develop relationship because it increases the number of contact points with your prospect.
He sees your name at least 7 times in a week.
3.
Software: If you are in the software development industry, you can develop a product which you can offer to your prospects to use.
Make sure it is of real benefit to them.
Either it saves them time or is able to do things which cannot be done manually.
In other cases, you can offer limited functionality software for a trial period.
These days software is becoming very popular means of doing online research and online marketing.
4.
Membership: Another low end product could be providing access to a members-only site which allows your prospects to get in touch with other people who share similar interests.
Networking with others is crucial and everyone wants to find other who is like them.
You might want to charge the prospect a small fee like $1 for becoming a member.
This will show you the desperation of the person to find solutions to his problems.
It is a good idea to start offering low end products which are free.
Then you might want to offer items which are priced in the $1 to $10 range.
And then, move on to mid end products and finally to your high ticket products.
But the important point is to make sure even your low end products are high quality.
