A Quick Glimpse Into Kerala Tourism
The more said the less is what comes to the mind when one thinks of Kerala tourism. Better known as God's Own Country and finding mention in the list of €Ten Paradises of the World' by National Geographic Traveller, it is hardly a matter of surprise that city sometimes beats many other so called more glamorous overseas destination hands down in terms of popularity.
It's true that the creator was generous while adorning Kerala's exquisite beauty, it's also true that the fine folks of Kerala did their bit to get this destination on the World tourist map.
A Little Historical Background on Kerala Tourism
Not many had woken up to the charms of tourism as late as the early 1980s. It was then that the Kerala Tourism Development Corporation launched a number of marketing campaigns geared towards popularising the state as a travel destination. The Kerala Tourism Development Corporation is a government agency spearheading the movement for optimising the destination's tourism potential. In fact, the slogan, €Kerala - God's Own Country' is part of the strategy for promoting city. The mission has been successful so far. Today, the state is one of the most sought after holiday destinations in the country and commands an impressive brand recall.
Some Interesting Facts and Figures
Certain statistics speak volumes about the robust pace of growth of the Kerala tourism industry. It continues to grow at a rate of about 13.31%. Now for some awards and accolades. In 2012, Kerala Tourism won the award for Excellence in Taking "Brand India" Global Award from Conde Nast Travel. In the same year, Kerala also bagged the award of €Best Destination for Families' from Lonely Planet - India Travel Awards. Furthermore, in 2012, Kerala went on to win the Silver Prize at the Golden Gate Award of the Internationale Tourismus-B¶rse Berlin. In 2010, Kerala was visited by around 0.66 million overseas tourists. In fact, over the years, Kerala has bagged a long string of awards and other recognitions from numerous different renowned entities.
What Fuels Kerala Tourism
An interplay of countless wonderful factors have resulted in the burgeoning success of Kerala tourism industry. However, the most significant element is the destination's very own natural beauty. The meandering network of tranquil backwaters, palm fringed beaches, highly revered temples, and some of the best of spa therapy €¦ the list is infinite when it comes to mentioning the wonders of Kerala. However, perhaps the top most attraction of Kerala is perhaps cruising the backwaters on a houseboat. The feeling is indescribable as you float amidst a constantly changing kaleidoscope of scenery aboard a luxurious houseboat with a highly efficient and almost invisible staff. Furthermore, the beaches at Cherai, Varkala, and Kovalam, the hill resorts of Ponmudi, Wayanad, and Munnar, the wildlife sanctuaries of Periyar, and the heritage sites of Mattancherry Palace and Hill Palace have all ensured that no visitor forgets the destination in a hurry. Hardly surprising that Kerala tourism industry registers such high growth.
It's true that the creator was generous while adorning Kerala's exquisite beauty, it's also true that the fine folks of Kerala did their bit to get this destination on the World tourist map.
A Little Historical Background on Kerala Tourism
Not many had woken up to the charms of tourism as late as the early 1980s. It was then that the Kerala Tourism Development Corporation launched a number of marketing campaigns geared towards popularising the state as a travel destination. The Kerala Tourism Development Corporation is a government agency spearheading the movement for optimising the destination's tourism potential. In fact, the slogan, €Kerala - God's Own Country' is part of the strategy for promoting city. The mission has been successful so far. Today, the state is one of the most sought after holiday destinations in the country and commands an impressive brand recall.
Some Interesting Facts and Figures
Certain statistics speak volumes about the robust pace of growth of the Kerala tourism industry. It continues to grow at a rate of about 13.31%. Now for some awards and accolades. In 2012, Kerala Tourism won the award for Excellence in Taking "Brand India" Global Award from Conde Nast Travel. In the same year, Kerala also bagged the award of €Best Destination for Families' from Lonely Planet - India Travel Awards. Furthermore, in 2012, Kerala went on to win the Silver Prize at the Golden Gate Award of the Internationale Tourismus-B¶rse Berlin. In 2010, Kerala was visited by around 0.66 million overseas tourists. In fact, over the years, Kerala has bagged a long string of awards and other recognitions from numerous different renowned entities.
What Fuels Kerala Tourism
An interplay of countless wonderful factors have resulted in the burgeoning success of Kerala tourism industry. However, the most significant element is the destination's very own natural beauty. The meandering network of tranquil backwaters, palm fringed beaches, highly revered temples, and some of the best of spa therapy €¦ the list is infinite when it comes to mentioning the wonders of Kerala. However, perhaps the top most attraction of Kerala is perhaps cruising the backwaters on a houseboat. The feeling is indescribable as you float amidst a constantly changing kaleidoscope of scenery aboard a luxurious houseboat with a highly efficient and almost invisible staff. Furthermore, the beaches at Cherai, Varkala, and Kovalam, the hill resorts of Ponmudi, Wayanad, and Munnar, the wildlife sanctuaries of Periyar, and the heritage sites of Mattancherry Palace and Hill Palace have all ensured that no visitor forgets the destination in a hurry. Hardly surprising that Kerala tourism industry registers such high growth.
