Second Glance: Taking Another Look at Your Corporate Communications and Business Messaging
When is the last time you reviewed your corporate literature? Is the text that was written when you launched your business still defining what you do today? Does your literature reflect the current direction of your company and its goals and offerings? Has your message grown tired, or is it lagging behind when compared to market contemporaries and competitors? I talk with business owners from time to time, who've never revisited the original web text, literature and communications crafted at their inception and introduction to the marketplace.
The fact is this: if your business has been in existence for any length of time, things have changed.
Over a period of months and years, your achievements and successes will be defined.
You will have learned from experience and missteps and modified your course accordingly.
Product and service offerings have likely been streamlined, based on consumer demands.
The means by which the market learns about you will have shifted over time.
Your audience will not have the advantage of knowing who you are today, if you're relying on the original text written in the introductory phases of launching your business.
Making certain that your communications reflect your current business identity is paramount when establishing your connection with consumers.
A key component to the success of any business is the ability to expressly engage your target audience and market.
It's important to remember that we all have potential new clients and customers to be reached, who locate us by way of our website and printed literature on a daily basis.
Too many times, I have personally visited a business via the company website, only to be exhausted by unclear and convoluted messaging, visual and verbal haphazardness, and information overload.
The effort put forth in marketing your product or service is lost when your business objectives are not well-defined or directly targeting your market with clarity and appeal.
Make certain your communications engage your audience.
Ensure that your words convey a clear message of what you do.
Include the full scope of products and services you currently offer through your business.
Be absolute in creating your message.
It is your first impression and oftentimes your only chance to secure a future connection.
Whether your needs call for new/original writing or revisions of existing copy, we are available to assist with all your verbiage and content needs.
Our objective is to assess, address and formulate the most effective means of moving your business forward, by creating the messaging that will propel you to success.
The fact is this: if your business has been in existence for any length of time, things have changed.
Over a period of months and years, your achievements and successes will be defined.
You will have learned from experience and missteps and modified your course accordingly.
Product and service offerings have likely been streamlined, based on consumer demands.
The means by which the market learns about you will have shifted over time.
Your audience will not have the advantage of knowing who you are today, if you're relying on the original text written in the introductory phases of launching your business.
Making certain that your communications reflect your current business identity is paramount when establishing your connection with consumers.
A key component to the success of any business is the ability to expressly engage your target audience and market.
It's important to remember that we all have potential new clients and customers to be reached, who locate us by way of our website and printed literature on a daily basis.
Too many times, I have personally visited a business via the company website, only to be exhausted by unclear and convoluted messaging, visual and verbal haphazardness, and information overload.
The effort put forth in marketing your product or service is lost when your business objectives are not well-defined or directly targeting your market with clarity and appeal.
Make certain your communications engage your audience.
Ensure that your words convey a clear message of what you do.
Include the full scope of products and services you currently offer through your business.
Be absolute in creating your message.
It is your first impression and oftentimes your only chance to secure a future connection.
Whether your needs call for new/original writing or revisions of existing copy, we are available to assist with all your verbiage and content needs.
Our objective is to assess, address and formulate the most effective means of moving your business forward, by creating the messaging that will propel you to success.
