How Important Is Online Reputation Management?
You work hard to establish a positive brand image and trusted reputation among your customers.
The rise of web 2.
0 platforms has changed the way marketing is done, particularly online.
No longer is traditional PR and marketing a one-way conversation.
There are millions of voices on the Internet all expressing their opinion on user-generated web 2.
0 sites that have little oversight and allow pretty much anyone to say anything they wish.
Managing your online reputation and protecting your brand's image on the web is important as potentially damaging comments on these sites will have a negative impact on your bottom line.
The increase in the number of bloggers writing product reviews, the rise of review sites like Yelp and Angie's List, and the word-of-mouth sharing that occurs on Twitter and Facebook can actually help your company engage current customers, cultivate brand trust and loyalty and ultimately attract new customers.
However, without an online reputation management strategy in place, a negative review or slanderous comment on these online networks will undo the work put in to establish your positive online reputation.
Once a derogatory remark is made, it is on the Internet forever.
Search engines frequently and quickly index web 2.
0 sites and soon enough the results show up in search engine results.
Since more consumers are turning to online research about a company, negative reviews can sway their decision to buy your product, hire your services, or recommend your company.
Online reputation management firms assist by helping you reestablish your reputation after the negative press has hit the search engine results pages.
It is always better to be proactive about your reputation management strategy and make sure there is already existing positive content coming up on search results, but when the time comes to hire a reputation management service to help you regain control of your company's reputation there are some considerations to take into account.
It is important that the company or individual you choose to help repair your online reputation has the ability to mimic the unique voice you have already established or wish to create to represent your company.
It is also equally important that whoever is writing your content or engaging your disgruntled customers have the ability to promote your brand in a positive light with an image that's in line with your company values and goals.
It is worth pointing out at this point that online reputation management is not a one-shot deal or a one-time need.
Constant, vigilant monitoring and management of your online reputation is an ongoing process.
Hiring the right reputation management specialist requires choosing a company who knows that online reputation repair is long-term process and is committed to carrying out its duties in a professional, ethical manner, freeing you up to focus more on profit-generating tasks.
The rise of web 2.
0 platforms has changed the way marketing is done, particularly online.
No longer is traditional PR and marketing a one-way conversation.
There are millions of voices on the Internet all expressing their opinion on user-generated web 2.
0 sites that have little oversight and allow pretty much anyone to say anything they wish.
Managing your online reputation and protecting your brand's image on the web is important as potentially damaging comments on these sites will have a negative impact on your bottom line.
The increase in the number of bloggers writing product reviews, the rise of review sites like Yelp and Angie's List, and the word-of-mouth sharing that occurs on Twitter and Facebook can actually help your company engage current customers, cultivate brand trust and loyalty and ultimately attract new customers.
However, without an online reputation management strategy in place, a negative review or slanderous comment on these online networks will undo the work put in to establish your positive online reputation.
Once a derogatory remark is made, it is on the Internet forever.
Search engines frequently and quickly index web 2.
0 sites and soon enough the results show up in search engine results.
Since more consumers are turning to online research about a company, negative reviews can sway their decision to buy your product, hire your services, or recommend your company.
Online reputation management firms assist by helping you reestablish your reputation after the negative press has hit the search engine results pages.
It is always better to be proactive about your reputation management strategy and make sure there is already existing positive content coming up on search results, but when the time comes to hire a reputation management service to help you regain control of your company's reputation there are some considerations to take into account.
It is important that the company or individual you choose to help repair your online reputation has the ability to mimic the unique voice you have already established or wish to create to represent your company.
It is also equally important that whoever is writing your content or engaging your disgruntled customers have the ability to promote your brand in a positive light with an image that's in line with your company values and goals.
It is worth pointing out at this point that online reputation management is not a one-shot deal or a one-time need.
Constant, vigilant monitoring and management of your online reputation is an ongoing process.
Hiring the right reputation management specialist requires choosing a company who knows that online reputation repair is long-term process and is committed to carrying out its duties in a professional, ethical manner, freeing you up to focus more on profit-generating tasks.
