One of the most common dilemmas webmasters and entrepreneurs need to face when looking to improve website ranking is the ratio of monetization to quality in their websites.
While the degree of monetization is of course directly tantamount to how much a website makes, its quality in terms of usability among other things also dictate in what direction in the rankings the site goes: up or down.
There are a number of ways to make money online, among others: Google ad sense and contextual ads that pay a small amount for every click a user does to an ad; ad sales that literally means what it sounds like-selling ads; affiliate programs that make more money through commissions.
But how much of these methods should one cram into a website without sacrificing its usability and thus losing regular patrons? To improve website ranking is to make more money, but then to monetize less to achieve that is to lessen the ways to make money.
Is there a quandary more oxymoronical? Perhaps the answer lies in the first few stages of the website's lifespan.
Long before how to improve website ranking was one of the main priorities.
In zygotic stages of websites it's not a very good idea to put up much monetization as the site needs to be trusted first not only by search engines but by the people visiting.
So in these phases the site aims to be very usable as well as user friendly, unique as well as individual.
All for the sake of quality.
After being trusted and getting regular traffic comes opportunities for more monetization.
In this process is the paradigm that an already popular website can take: monetize a bit more when more people come around, but not to the point that the monetization infringes on the quality of the site.