One of the most trending social networking sites nowadays is Facebook.
This is a utility that helps people communicate more efficiently with their friends, family and colleagues wherever they are.
Facebook is a recent development that has the Internet still at the edge of its seat due to its popularity with people.
This is mainly because it is really for people.
Bringing every kind of social cluster mutually in one place and letting them interact is really a big thing indeed.
Definitely, it's cheaper to use online social networking sites like Facebook for both personal and business use because most of it is usually at no cost.
While personal use is rather simple for anyone, the business functions are underestimated by several.
In Facebook, you cannot scrutinize out potential customers and target markets with just a few clicks and keystrokes, adding a boost to your typical advertisements and promotional strategies.
It lets you discover their likes and dislikes, which is tremendous.
Through Facebook, you build credibility.
You undeniably gain the customer's confidence if you can connect to them both a personal and professional level.
Despite having to do a bit of work, it definitely pays off as you can be tapped for an offer if someone catches wind of your products or services.
As long as you don't track them aggressively, you will absolutely do well on it.
In Facebook, you are friends with people who have other friends, and so on.
There is potential in such a widespread situation.
By using Facebook, you can do what you can and get connected with these people to form a web of connections that can give you leverage if you play your cards right.
As long as you give as well as you receive, then they will most likely stick with you.
These connections are certainly valuable in the long run.
However, there are some disadvantages that Facebook or other social networking sites brings to people.
Start it with lack of anonymity.
You are putting out information about your name, age, location, gender and many other types of information that you may not want to let others know.
Most people would say be cautious, but no one can be convinced at any given time.
As long as people can know who you exactly are, then some can find ways to do you in.
There might be also a potential for failure of security both in personal and business context.
While Facebook apply certain measures to keep any of these cases of aggravation, cyber-stalking, online scams, and identity theft to an absolute minimum, you still may never be familiar with.
Facebook might be also a time consumable for some people especially to most students who are already addicted to it.
The main reason of the problem is when students prioritize using Facebook rather than studying and making their assignments.
It would be then a trouble for them to do the work they have to finish.
The key of Facebook is supposed to be fun, whether you are just doing it for kicks or clicking around for business purposes.
That should be reasonable enough for anyone, but there are those people who don't see the point.
For them it can be disadvantage.
Once you comprehend the use of Facebook, then you can cruise through without fail.