Business & Finance Advertising & sales & Marketing

LCD Advertising Displays are Used As an Interactive Wayfinding

LCD advertising displays have come such along way in a short period of time, now using touch screen technology they can be deployed as a way finding solution.
A digital poster is not just designed for showing dynamic advertisements, these can now be used for way finding for example on a College campus, they can also provide information for the food courts, such as daily lunch specials and when lecture rooms change, class room changes can be uploaded quickly with little error.
The reason why this type of way finding is becoming very popular, is that customers love to interactive, and having a touch screen on a digital poster allows the user to get directions to their desired location, ideal for motels wanting their customers to navigate their way to meeting rooms, restaurants and most importantly the pool without incident.
The way finding software can be added easily to the memory card or by the USB connector and then when a customer selects the start point from each digital poster with be stationary and will provide accurate directions, resulting in a more enjoyable visit for the guests and will certainly create a good talking point for your guest when they are back home.
The touchscreen is a protective screen that protects the actual LCD screen, this has both vertical and horizontal infra red light beams that create a grid across the front of the digital poster, then when someone clicks on a section and breaks the beam with their finger they have made a selection, then they are taken deeper into their selection until they get what they are searching for.
Way finding has been looked at as expensive, however by using interactive digital posters anyone can create a way finding solution at a very affordable price.
The cost effectiveness of the solution will certainly have a fast return on investment.
On the other side, when the electronic poster is not used for way finding it can revert back to it's original application of providing digital advertisements to hotel visitors and visitors to campuses.
This way you get a solution that has 2 applications with minimal deployment costs for under $1000.


Leave a reply