Facebook is a great tool for getting connected with people.
In fact, it is statistically proven that Facebook has the greatest number of users.
Apart from merely socializing, you can also use this connecting tool to build your customer base or fan club.
You can use Facebook to reach a huge clientele, thereby boosting your e-commerce sales.
There are a few methods that you can apply to make this process a smoother one.

• Create a Fan Page: A Facebook Fan Page is your first step to reach its vast base of users.
  This fan page will help you understand your fans better.
  Through your fan page, you can offer discounts, free coupons and ask for feedbacks.
  Moreover, by logging into your fan page, users would also stay updated about your upcoming products.
  In case the users like your product or services, they would love to publish this liking on their own pages.
  It is also important to make your page look different and customized.
  Customization will prove that yours is not a runs of mills Facebook Fan Page.
  
• Apply some web applications: There are plenty of good web applications that you can download and use to make your site look more appealing.
  These applications would help you to add specific features.
  Some of these applications would help your customers or fans choose and purchase products or services online from your Facebook page.
  However, you will have the choice of deciding which products you want to sell via Facebook.
  So, decide first and then design your Facebook page accordingly in a user friendly manner.
  
• More use of applications: Apart from using the Facebook application tabs for sale, you can also use them to advertise your product or any special discount.
  In case you have decided to give away some free coupons, you can surely use the application to advertise the news.
  These special offers would entice the customers to visit your Facebook page.
  You can also organize contests and give away lucrative prizes to the winners.
  
• Other ways of wooing your customers: Understanding the mind of your customers is also important in order to boost your e-commerce business via Facebook.
  Upload expert reviews of your products and seek user reviews about them.
  Create some space for discussions on the same.
  Thus, you will know exactly what your customers want and how successful you have been in fulfilling their expectations.
  Some traders also upload RSS feed.
  You may even like to give out coupons for referrals.
  
• Applications to convey news: Video streaming is also possible through these applications.
  These streams can include news of product launch or a sneak peek into the features of a new product.
  Video streaming is a good idea to let your customers know about the vision that worked behind the creation of a product or a service.
  
• Offer Games: People tend to play various games on Facebook.
  You can seize this opportunity and introduce some games on your Facebook page.
  This is a great way to keep your customers involved.
  It would be better if your games refer to a particular product or service that you provide.
  

Increasing your e-commerce sale needs planning and the ability to think out-of-the-box.
So, apart from utilizing these tips as mentioned above, bring your creative ideas to the table to make the most of your Facebook presence.