Many skin-care companies offer you a wrinkle cream sample for free before you make the actual purchase.
This enables you to try the free give-away, make up your mind regarding the effects of the cream, and decide whether to make the actual purchase or not.
In business, there is actually no such thing as free.
What appears to you as free sample is actually very profitable from the company's point of view.
True, the free samples require very heavy investment at the start of business.
But the return from these investments is also equally high.
So what is the reality behind a free wrinkle cream sample? The simple answer is 'marketing'.
Today, marketing is everywhere.
Without marketing, one is unable to sell even the best of products to the customers.
Free samples and other promotional efforts are carried out by companies to increase their share in the market by growing the number of customers.
When a company offers a free sample which promises to work magic on your skin, you become curious to try the product.
The free sample shows its effect on your skin, and makes you look a lot better.
You are impressed by the effective sample, and want to try it on again.
This time, you'll go and buy the product from a cosmetic store.
After a few purchases, you'll be convinced that this is the product made just for you.
You'll become a loyal customer of the brand and continue to use its products in future as well.
You'll also share your good experience with others who will want to try the free wrinkle cream sample too.
The company's market share will continue to grow and in the end, both the customers as well as the company will be satisfied.