9. Persuasive Olympia Copywriter Tells You How
Every good marketing message has an end goal: to inform, to educate, to promote, to get a buying decision, to get someone to ask for information, or take a next step. Know what outcome you desire from any piece, write everything to build to it and then ask for that outcome. Be sure you have a clear call to action. Ask your audience to do the thing you want them to do. Make it clear and easy to understand. There is nothing more frustrating than wanting to take a next step but having no idea what that is or how to do it.
So tell them. In plain language. Be direct and say things like: go to my website and sign up for my free report and get insider information only available to people on my list. Or: Decide to remodel your house by the end on the year and save 50% on all the carpet or tiles you buy. Or: stop in today and tell us you read this on our website and we'll give you a complementary set of x-rays when you become a new patient of our dental practice.
Offering something of value gets people to take action. People want to act and when they are motivated by an offer, they act more quickly and decisively and that can only be good for you.
Conventional wisdom tells us that people often have to see/hear/read about something 7-9 times before they take action. Help them along, make it worth their while. Offer something compelling if you'd prefer they do something. Not everything you write will be to get someone to take action. Just make sure when you have a desired outcome, you state in clearly in terms that spell out the benefits to your prospect. Remember, we're all dialed into our own self-interest. Grab me by it, tell me what you'll do for me and how you'll do it along with your compelling USP and you just might get me as your next customer!
Like this article? Get the series of articles and videos for free. Go to http://copywriteramyposner.com sign and get a special offer to write for you only available to people who subscribe to the videos. Totally free, no obligation.
So tell them. In plain language. Be direct and say things like: go to my website and sign up for my free report and get insider information only available to people on my list. Or: Decide to remodel your house by the end on the year and save 50% on all the carpet or tiles you buy. Or: stop in today and tell us you read this on our website and we'll give you a complementary set of x-rays when you become a new patient of our dental practice.
Offering something of value gets people to take action. People want to act and when they are motivated by an offer, they act more quickly and decisively and that can only be good for you.
Conventional wisdom tells us that people often have to see/hear/read about something 7-9 times before they take action. Help them along, make it worth their while. Offer something compelling if you'd prefer they do something. Not everything you write will be to get someone to take action. Just make sure when you have a desired outcome, you state in clearly in terms that spell out the benefits to your prospect. Remember, we're all dialed into our own self-interest. Grab me by it, tell me what you'll do for me and how you'll do it along with your compelling USP and you just might get me as your next customer!
Like this article? Get the series of articles and videos for free. Go to http://copywriteramyposner.com sign and get a special offer to write for you only available to people who subscribe to the videos. Totally free, no obligation.