Justdial Ipo NoteEquity Share Market
OBJECTIVES OF THE ISSUE
The Company will not receive any proceeds from this Offer. The objective of the Offer is to carry out the sale of 17,497,458 Equity Shares by the Selling Shareholders and to achieve the benefits of listing the Equity Shares on the Stock Exchanges.
INVESTMENT RATIONALE
Enhance Users' Experience:
The Company intends to enhance users experience by constantly seeking to combine technology and the content of database to innovate new products and services to serve users needs and preferences.
Broaden and Deepen the Footprint of Service Across India:
As of June 30, 2012, The Company has approximately 7.2 million listings across various cities and towns in India. And intends to further add new premises and increase user traffic.
Expand and Enhance SME Relationships:
The company intends to offer existing membership packages for listing across more areas in India and to more categories of businesses and create additional specialized membership packages for SME categories.
Develop New Products and Services:
The company can leverage Justdial brand, user activity on their platforms, SME relationships and their experience with data analytics to expand business by offering new products and services.
New products and services introduced in fiscal 2012, or which are currently under development are Targeted marketing campaigns, Buy Data, Mobile App, Quick Quotes, Just Dial events.
Selective Licensing to Expand Into New Geographic Markets:
The company has plan to expand operations to other markets as opportunities arise, primarily by licensing the Just Dial brand and selling rights and offering service arrangements to other parties to conduct these operations as company is doing in the U.S. and Canada.
Company Profile
Just Dial is India's no.1 local search destination. The company caters to over 57 million unique users spread across 2000 towns and cities in India. This unique local search service is available on Phone, Web, WAP and SMS. Just Dial, India employs 4000 strong work force, has more than 145,000 paid advertisers. The company has a first mover advantage among consumers seeking information on local businesses. The Company started offering local search services in 1996 under the Just Dial brand, and launched Internet and mobile Internet services in 2007. Company aims to provide fast and free access to large database, which will attract more search queries, which in turn will attract more paid business listings. They have a large database of approximately 9.1 million listings as of March 31, 2013. By providing fast and free access to database, provide a compelling user experience that will create a network effect and attract a large number of users who search for information to Just Dial.
The Company will not receive any proceeds from this Offer. The objective of the Offer is to carry out the sale of 17,497,458 Equity Shares by the Selling Shareholders and to achieve the benefits of listing the Equity Shares on the Stock Exchanges.
INVESTMENT RATIONALE
Enhance Users' Experience:
The Company intends to enhance users experience by constantly seeking to combine technology and the content of database to innovate new products and services to serve users needs and preferences.
Broaden and Deepen the Footprint of Service Across India:
As of June 30, 2012, The Company has approximately 7.2 million listings across various cities and towns in India. And intends to further add new premises and increase user traffic.
Expand and Enhance SME Relationships:
The company intends to offer existing membership packages for listing across more areas in India and to more categories of businesses and create additional specialized membership packages for SME categories.
Develop New Products and Services:
The company can leverage Justdial brand, user activity on their platforms, SME relationships and their experience with data analytics to expand business by offering new products and services.
New products and services introduced in fiscal 2012, or which are currently under development are Targeted marketing campaigns, Buy Data, Mobile App, Quick Quotes, Just Dial events.
Selective Licensing to Expand Into New Geographic Markets:
The company has plan to expand operations to other markets as opportunities arise, primarily by licensing the Just Dial brand and selling rights and offering service arrangements to other parties to conduct these operations as company is doing in the U.S. and Canada.
Company Profile
Just Dial is India's no.1 local search destination. The company caters to over 57 million unique users spread across 2000 towns and cities in India. This unique local search service is available on Phone, Web, WAP and SMS. Just Dial, India employs 4000 strong work force, has more than 145,000 paid advertisers. The company has a first mover advantage among consumers seeking information on local businesses. The Company started offering local search services in 1996 under the Just Dial brand, and launched Internet and mobile Internet services in 2007. Company aims to provide fast and free access to large database, which will attract more search queries, which in turn will attract more paid business listings. They have a large database of approximately 9.1 million listings as of March 31, 2013. By providing fast and free access to database, provide a compelling user experience that will create a network effect and attract a large number of users who search for information to Just Dial.
