SEO Landing Web Pages: How to Increase Your Results
If you're and Interent marketer and you want to boost your conversion rates, one of the best ways to do so is to use seo landing pages. And even though a lot can go into creating an effective landing page, you also have several options for getting the SEO right, too.
1. The URL you choose can have a big impact on whether your SEO squeeze page ranks well. This being said, you should always make sure that your URL is readable and as short as possible.
For instance, let's say you have an ebook on how to grow tomatos that you're giving away, then a URL like "http://www.grow-tomatos-now.com" is not only great for the search engines, it will also tell your visitors exactly what they are expecting. More so than something like, "gardeninghelp.com" for example. The goal is to not only get the search engines to index your seo landing page easily and effectively, but also entice visitors to click through.
2. Avoid Scroll Bars
If you are shooting to SEO your landing page, you should always make sure that it is as square as possible. Why? So that your web page fits on most screen sizes and resolutions.
This also helps if your pages are going to be viewed on the mobile web, since a growing number of people complete searches on their iPhone or Smartphone nowadays.
If your landing page is oversquare on the horizontal you will end up with side to side scrolling, which is not something that your potential customers or viewers will be happy about. Remember, user experience needs to be a priority when putting your page together.
3. Restate Your Call to Action Multiple Times You can't expect that carefully thought out call to action to be effective if it is only found in your email link!
You might be new to the world of SEO, but one thing you must realize is that people who browse the web and stumble upon your landing page will probably have a shorter-term attention span€¦ so, repeating your offer will definitely increase the possibility of a conversion.
Most people are going to want to hunt for what you want them to do. If it takes them too long to find the action you want them to take, they'll just leave and go elsewhere. Obviously this is not the action you want them to take. Don't do your competitors any favors by driving your visitors to their sites.
4. Always Use Specific Landing Pages €¦ No Exceptions
The last thing you want is for a potential customer to come to your landing page and realize that it is a generic home page. Why? Because you're making it harder for people to find specifically what they are looking for, and you risk losing the lead. SEO landing pages should always be logically pointed to a specific call to action.
Though there are other things you can do to create SEO landing pages, this will get you headed in the right direction. The ideas and concepts mentioned above will give you a head start, though, so that you can create an SEO-friendly marketing campaign and really start to see exceptional conversion rates. With the features mentioned above, you need to also remember that your landing pages need to have a consistent tone, look and feel.
And once you get the hang of producing SEO landing pages, you'll find it gets much easier to create multiple pages much faster, bringing in even more leads. As you already know€¦ if you have a good amount of leads, you will really start to make some great sales. And that's the ultimate goal.
1. The URL you choose can have a big impact on whether your SEO squeeze page ranks well. This being said, you should always make sure that your URL is readable and as short as possible.
For instance, let's say you have an ebook on how to grow tomatos that you're giving away, then a URL like "http://www.grow-tomatos-now.com" is not only great for the search engines, it will also tell your visitors exactly what they are expecting. More so than something like, "gardeninghelp.com" for example. The goal is to not only get the search engines to index your seo landing page easily and effectively, but also entice visitors to click through.
2. Avoid Scroll Bars
If you are shooting to SEO your landing page, you should always make sure that it is as square as possible. Why? So that your web page fits on most screen sizes and resolutions.
This also helps if your pages are going to be viewed on the mobile web, since a growing number of people complete searches on their iPhone or Smartphone nowadays.
If your landing page is oversquare on the horizontal you will end up with side to side scrolling, which is not something that your potential customers or viewers will be happy about. Remember, user experience needs to be a priority when putting your page together.
3. Restate Your Call to Action Multiple Times You can't expect that carefully thought out call to action to be effective if it is only found in your email link!
You might be new to the world of SEO, but one thing you must realize is that people who browse the web and stumble upon your landing page will probably have a shorter-term attention span€¦ so, repeating your offer will definitely increase the possibility of a conversion.
Most people are going to want to hunt for what you want them to do. If it takes them too long to find the action you want them to take, they'll just leave and go elsewhere. Obviously this is not the action you want them to take. Don't do your competitors any favors by driving your visitors to their sites.
4. Always Use Specific Landing Pages €¦ No Exceptions
The last thing you want is for a potential customer to come to your landing page and realize that it is a generic home page. Why? Because you're making it harder for people to find specifically what they are looking for, and you risk losing the lead. SEO landing pages should always be logically pointed to a specific call to action.
Though there are other things you can do to create SEO landing pages, this will get you headed in the right direction. The ideas and concepts mentioned above will give you a head start, though, so that you can create an SEO-friendly marketing campaign and really start to see exceptional conversion rates. With the features mentioned above, you need to also remember that your landing pages need to have a consistent tone, look and feel.
And once you get the hang of producing SEO landing pages, you'll find it gets much easier to create multiple pages much faster, bringing in even more leads. As you already know€¦ if you have a good amount of leads, you will really start to make some great sales. And that's the ultimate goal.
