Why You Never Buy Leads
As I was watching t.v. last night a commercial came across the screen
describing how a unsuccessful, fixing to be fired sales person could
effortlessly and magically become a top salesman or woman at their
company just by buying leads from this lead company.
During the commercial I couldn't but help to think that at that very
moment there were hundreds to thousands of people in the network
marketing industry buying leads from various lead generating
companies, calling these leads hoping to be the next top money maker
for their company.
Unfortunately, for them they are hearing a bunch of NO's and their
beginning to feel like their wasting their money and time. Buying
leads and cold calling leads are the "old school" methods of building
a network marketing business.
There are only a handful of people who can call a complete stranger
and get them to join their business. It's not a duplicable skill,
which is very important to have in order to build a large life long
residual income business.
Now let's discuss why you never buy leads. How do you think leads are
generated? When someone searches for a term let's say, "How to make
money online." He comes to a website that asks him to give them his
personal contact information so a represantive can call him about a
business opportunity.
Notice that he did not type in the search term "network marketing" or
"MLM" for all you know he may want to fill out paid surverys at home
not something that's going to cost a lot of money.
The #1 reason why you don't buy leads is becuase they are generic.
Let's say you just joined a network marketing business your sponsor
tells you to go buy some leads from XYZ company and being a good
trooper you do as your told.
You get your leads your pumped up and excited about sharing your
opportunity with someone you pick up the phone only to get yelled at
and told no. Why did this happen? Becuase by the time you called this
lead he had been called seven different times about a MLM business.
Plus, by the time you call he is trying to eat dinner with his family
and by this point he is sick and tired of hearing about network
marketing schemes, so he reaches through the phone chockes you and
tells you to go do something more respectable with your life.
To learn more about why you never buy leads and to get a free report
follow the link in the resource box.
describing how a unsuccessful, fixing to be fired sales person could
effortlessly and magically become a top salesman or woman at their
company just by buying leads from this lead company.
During the commercial I couldn't but help to think that at that very
moment there were hundreds to thousands of people in the network
marketing industry buying leads from various lead generating
companies, calling these leads hoping to be the next top money maker
for their company.
Unfortunately, for them they are hearing a bunch of NO's and their
beginning to feel like their wasting their money and time. Buying
leads and cold calling leads are the "old school" methods of building
a network marketing business.
There are only a handful of people who can call a complete stranger
and get them to join their business. It's not a duplicable skill,
which is very important to have in order to build a large life long
residual income business.
Now let's discuss why you never buy leads. How do you think leads are
generated? When someone searches for a term let's say, "How to make
money online." He comes to a website that asks him to give them his
personal contact information so a represantive can call him about a
business opportunity.
Notice that he did not type in the search term "network marketing" or
"MLM" for all you know he may want to fill out paid surverys at home
not something that's going to cost a lot of money.
The #1 reason why you don't buy leads is becuase they are generic.
Let's say you just joined a network marketing business your sponsor
tells you to go buy some leads from XYZ company and being a good
trooper you do as your told.
You get your leads your pumped up and excited about sharing your
opportunity with someone you pick up the phone only to get yelled at
and told no. Why did this happen? Becuase by the time you called this
lead he had been called seven different times about a MLM business.
Plus, by the time you call he is trying to eat dinner with his family
and by this point he is sick and tired of hearing about network
marketing schemes, so he reaches through the phone chockes you and
tells you to go do something more respectable with your life.
To learn more about why you never buy leads and to get a free report
follow the link in the resource box.
