Twitter Sponsored Tweets: Making Money With Twitter
Twitter Sponsored Tweets, also known as just Sponsored Tweets, offers a way for advertisers to broadcast their tweets across the profiles of high profile celebrities or regular accounts that have a number of followers.
How does it work? Well here's a good way to look at it.
If you're the tweeter, then you get paid for broadcasting Sponsored Tweets on your profile whenever an advertiser chooses your profile as one they want to advertise on.
The more followers you have (and the more they actually pay attention to what you tweet about), the more success you'll have in making Sponsored Tweets work for you.
However, if you're the advertiser, you pay money to celebrities, Web Celebs or popular tweeters for hosting your ads on their profiles.
For instance, stars like Stephanie Pratt of "The Hills" make over $2,000.
00 per tweet because they have a high clout with their followers.
You know that when Stephanie posts a tweet, her followers will take her word on the product, click the link and likely make a purchase.
But if you don't have that much money, you can choose advertisers that are much less well known that are happy to tweet for only a few dollars - or less.
With Sponsored Tweets, you can get a good idea right out the gate of who you should choose to promote your product or website.
If you cater to the 18-35 female crowd who loves shopping, then tweeting with Stephanie Pratt or Kim Kardashian are good choices.
But if you're selling products teaching others how to make money online, then Twitter Sponsored Tweets with a Web Celeb are a better deal.
Note that not all Twitter Sponsored Tweets go through celebrities.
Some sponsors are just the average Joe looking to promote quality products to their followers and monetize their Twitter hobby.
These will be much more affordable for a seller who is also "average" and just wants to spread the word about a product or website.
You still need to do your homework regarding targeting your audience, however.
You can't post an ad about a new brand of cat food and expect it to be a hit with a group of deer hunters who follow an expert in archery.
With Twitter ads, you need to be very direct in your marketing tactics.
Twitter gives you a scant 140 characters to work with, and that includes the shortened URL.
That means you need to get to the point and post a short and sweet call to action.
Twitter is also a great place to post about discounts and savings, so play up the fact that you're selling your new eBook for 40% off to the first 1,000 buyers.
You might also consider "Twitter-only" deals.
If people on Twitter think that they're getting a deal that no one else is getting, simply because they follow a particular Tweeter, then you're likely to strike a happy chord with them.
It will also give them an inherent sense of urgency that tells them this deal won't last long.
So all in all, there are many ways to leverage Twitter Sponsored Tweets.
How does it work? Well here's a good way to look at it.
If you're the tweeter, then you get paid for broadcasting Sponsored Tweets on your profile whenever an advertiser chooses your profile as one they want to advertise on.
The more followers you have (and the more they actually pay attention to what you tweet about), the more success you'll have in making Sponsored Tweets work for you.
However, if you're the advertiser, you pay money to celebrities, Web Celebs or popular tweeters for hosting your ads on their profiles.
For instance, stars like Stephanie Pratt of "The Hills" make over $2,000.
00 per tweet because they have a high clout with their followers.
You know that when Stephanie posts a tweet, her followers will take her word on the product, click the link and likely make a purchase.
But if you don't have that much money, you can choose advertisers that are much less well known that are happy to tweet for only a few dollars - or less.
With Sponsored Tweets, you can get a good idea right out the gate of who you should choose to promote your product or website.
If you cater to the 18-35 female crowd who loves shopping, then tweeting with Stephanie Pratt or Kim Kardashian are good choices.
But if you're selling products teaching others how to make money online, then Twitter Sponsored Tweets with a Web Celeb are a better deal.
Note that not all Twitter Sponsored Tweets go through celebrities.
Some sponsors are just the average Joe looking to promote quality products to their followers and monetize their Twitter hobby.
These will be much more affordable for a seller who is also "average" and just wants to spread the word about a product or website.
You still need to do your homework regarding targeting your audience, however.
You can't post an ad about a new brand of cat food and expect it to be a hit with a group of deer hunters who follow an expert in archery.
With Twitter ads, you need to be very direct in your marketing tactics.
Twitter gives you a scant 140 characters to work with, and that includes the shortened URL.
That means you need to get to the point and post a short and sweet call to action.
Twitter is also a great place to post about discounts and savings, so play up the fact that you're selling your new eBook for 40% off to the first 1,000 buyers.
You might also consider "Twitter-only" deals.
If people on Twitter think that they're getting a deal that no one else is getting, simply because they follow a particular Tweeter, then you're likely to strike a happy chord with them.
It will also give them an inherent sense of urgency that tells them this deal won't last long.
So all in all, there are many ways to leverage Twitter Sponsored Tweets.
