4 Extra Sharp Web Marketing Tips - How to Use LinkedIn For Independent Insurance Brokers
LinkedIn is an easy and effective way to stay connected with your business associates and your customers.
Insurance brokers can benefit from LinkedIn recommendations and following life changes announced by their connections that may indicate the need for insurance.
Getting Linked: Link your prospects and link with your customers.
Use your email address book to search for and invite associates to link to you on LinkedIn.
If you've been asking customers for their email addresses now you have way to search for them and link on LI.
Asking for Recommendations: The nature of their business means that insurance agents have frequent opportunities to "go the extra mile" for customers.
Ideal times to request a LinkedIn recommendation are after you've sold a policy, helped a customer through the claims process, and when you've found a way to reduce a customer's premium.
The recommendations will show you provide stellar customer serviced under the best and the worse circumstances.
When a new prospect goes to LinkedIn to vet you and your agency they will find your recommendations.
Change Is Good: It pays to update your LinkedIn account as any new activity will appear in the weekly email update sent to your connections.
Login to LI and update your status.
If you want to spend less time with updates, simply link your Twitter account and let it update LI for you! Don't forget to read the weekly email to find out what changes in career or business your connections have made...
they may have a new exposure and will need more insurance.
Be the Q&A Broker: Don't overlook "Answers, an area on LinkedIn where members ask questions and you can provide the answer.
It's a great way to build credibility as the "go to" broker on LinkedIn.
LinkedIn also allows you to include Polls on your profile.
Take advantage of this opportunity do a questionnaire.
Understanding your customers' questions and needs will allow you to provide answers.
And don't forget to blog about it! Of course you can also attach your blog to your LinkedIn profile.
Insurance brokers can benefit from LinkedIn recommendations and following life changes announced by their connections that may indicate the need for insurance.
Getting Linked: Link your prospects and link with your customers.
Use your email address book to search for and invite associates to link to you on LinkedIn.
If you've been asking customers for their email addresses now you have way to search for them and link on LI.
Asking for Recommendations: The nature of their business means that insurance agents have frequent opportunities to "go the extra mile" for customers.
Ideal times to request a LinkedIn recommendation are after you've sold a policy, helped a customer through the claims process, and when you've found a way to reduce a customer's premium.
The recommendations will show you provide stellar customer serviced under the best and the worse circumstances.
When a new prospect goes to LinkedIn to vet you and your agency they will find your recommendations.
Change Is Good: It pays to update your LinkedIn account as any new activity will appear in the weekly email update sent to your connections.
Login to LI and update your status.
If you want to spend less time with updates, simply link your Twitter account and let it update LI for you! Don't forget to read the weekly email to find out what changes in career or business your connections have made...
they may have a new exposure and will need more insurance.
Be the Q&A Broker: Don't overlook "Answers, an area on LinkedIn where members ask questions and you can provide the answer.
It's a great way to build credibility as the "go to" broker on LinkedIn.
LinkedIn also allows you to include Polls on your profile.
Take advantage of this opportunity do a questionnaire.
Understanding your customers' questions and needs will allow you to provide answers.
And don't forget to blog about it! Of course you can also attach your blog to your LinkedIn profile.
