What Is Personal Branding - And Why Do You Need It?
There is a lot of talk right now, especially in the Home Business Industry, about Personal Branding.
Personal Branding means identifying and displaying your unique talents and personality to attract other people.
With Personal Branding, YOU are the product that you are trying to "sell.
" Purpose of Branding Attract other people with similar interests and goals Using a blog for branding is a great way to let people see who you are and what you have to offer.
It is a great way to start developing a relationship with people before you actually meet.
Let your prospects know why they want to work with you What makes you stand out from all of the other people who are in your business and all of the other business opportunities.
People don't join businesses: they join people who they believe can help them reach their goals.
Generate free leads Using your blog in conjunction with the Social Media sites allows you to generate free traffic.
Let your prospects find you in Google.
Regardless of the type of marketing you choose to do, you want to establish a presence on the internet.
The first thing your prospect will do after speaking with you is type your name into Google or Yahoo to see what they can find out about you (good or bad).
It is much easier to get a higher Search Engine rating using a blog than a static website because the content can be changed every day if you want.
The more content you provide, the more the Search Engines will like your site.
The question that you need to answer to begin your Personal Branding is: Who are you and want do you want? We all have unique talents and skills that are valuable.
Here are some questions that might help get started.
• What makes you unique? • What can you do better than anyone else? (Or what can you learn to do better than anyone else?) • What value do you have to offer? • What do you love to do? (This should be something that you would do even if you never made any money) • Who do you think you can help? Who would you like to create a relationship with? Consider why you want to be on the internet.
What is it you're selling, marketing, promoting? Why would someone want to work with you rather than someone else? The answers to these questions provide you with your brand, lead you to your target audience, and identify your keywords.
Use them well.
Personal Branding means identifying and displaying your unique talents and personality to attract other people.
With Personal Branding, YOU are the product that you are trying to "sell.
" Purpose of Branding Attract other people with similar interests and goals Using a blog for branding is a great way to let people see who you are and what you have to offer.
It is a great way to start developing a relationship with people before you actually meet.
Let your prospects know why they want to work with you What makes you stand out from all of the other people who are in your business and all of the other business opportunities.
People don't join businesses: they join people who they believe can help them reach their goals.
Generate free leads Using your blog in conjunction with the Social Media sites allows you to generate free traffic.
Let your prospects find you in Google.
Regardless of the type of marketing you choose to do, you want to establish a presence on the internet.
The first thing your prospect will do after speaking with you is type your name into Google or Yahoo to see what they can find out about you (good or bad).
It is much easier to get a higher Search Engine rating using a blog than a static website because the content can be changed every day if you want.
The more content you provide, the more the Search Engines will like your site.
The question that you need to answer to begin your Personal Branding is: Who are you and want do you want? We all have unique talents and skills that are valuable.
Here are some questions that might help get started.
• What makes you unique? • What can you do better than anyone else? (Or what can you learn to do better than anyone else?) • What value do you have to offer? • What do you love to do? (This should be something that you would do even if you never made any money) • Who do you think you can help? Who would you like to create a relationship with? Consider why you want to be on the internet.
What is it you're selling, marketing, promoting? Why would someone want to work with you rather than someone else? The answers to these questions provide you with your brand, lead you to your target audience, and identify your keywords.
Use them well.
