Have you ever noticed that most of the times when you fill a manual subscription form of any magazine, or member ship form of any club or society or even when you fill up an account opening form in a bank, there is a question in the form inquiring how did you know about our service or product, or how did you know about our company etc. Even when you submit a job application online, there is question enquiring how you got to know about this job. I can refer to too many of such examples. But the question is what the purpose of asking such questions? The answer is very simple that is to measure the efficiency of various marketing techniques employed by the marketers. Businesses use multiple marketing strategies in order to create brand awareness and promote sales. Once employed, it is critically important to evaluate and measure the success of these strategies. The same is essential for a marketer to measure the effectiveness of article marketing campaign.

Why to measure Effectiveness of Article Marketing Campaign?

After developing a quality article and efficiently distributing it to targeted audience, it is essential for a marketer to evaluate the success of its strategies. Reviewing and measuring the effectiveness of article marketing campaign will help marketers in several ways. Few of them are:

• To identify those tactics that has really worked well. Hence a marketer can use these tactics as blue print for his future strategies and can focus on employing such tactics in the future too to reap maximum benefits.
• To refine your strategies with changing needs.
• To undo or rectify errors and mistakes.
• To measure return on your investment (ROI) on article creation and distribution.

Ways to Measure Effectiveness

Now the question is how to measure effectiveness of article marketing campaign? Listed below are few ways to quantify the results:

• Figure out number of new links to your website.
• Number of impressions.
• Placement on popular sites and publications.
• Lead generation.
• Requests from editors for more articles.
• Your web page ranking by popular search engines.
• And finally sales and profits.

Hence, the success of article marketing campaign lies in the fact that whether traffic to your web has increased? Is your page ranked high by popular online search engine? Is your content being published in various popular sites? And finally is your sale and profitability has increased or not and thus evaluating performance continually will improve your chances of long term success and long term online existence.