Realtor Marketing:Do You Care About Your Customers?
Which kind of a real estate agent are you? Do you answer the product yourself or do you neglected to your speech mail? Do the thing is that your customers as folks who need help or as being a walking $ symptoms? Do you love building a long-term relationship or you prefer to close as many transactions as it can be without worrying regarding the consequences?
?
Well, I am here to tell you that unless you start carrying your real estate practice will start falling apart sooner or later.
I am sure you have been in situations where you walk away by saying "WOW, that was quite an experience". You feel great and in most cases stay loyal to businesses who go out of their way to serve you. Take for example the hotel I was staying at in Shanghai. I ended up forgetting my belt in the room and they ended up Fedexing it to me in California. Not only that, they have included a voucher for one night free stay with no strings attached. WOW. Will I stay there again? Of course I will. Next time I am in Shanghai I won't even consider going anywhere else.
On the other hand, what about the business who starts cutting corners on customer service, appearance and training. That's right, you notice it right away. I mean how long (if ever) will it be before you go back to a restaurant with an angry looking waiter, dirty floors and horrific customer service? Even if the food is great, you won't find me there again.
In large corporations or organizations it is usually the job of the CEO to set agenda, customer service standards and how much attention to detail subordinates should pay while interacting or serving clients. It is distributed and understood throughout the organization. Unfortunately, that is not the case for most real estate agents. In the majority of the cases Realtors [http://www.expertzoo.com/realtor-marketing] are stand alone units and even if they do work for one of the big guys, it is still up to individual real estate agents to implement their own customer service or customer satisfaction policies.
Here lies the problem.
Do you start cutting corners or do you dedicate yourself and your practice to positive customer experience. Do you go the extra mile? How about five extra miles?
Here is the paradox. In the majority of cases it doesn't cost you anything to go two, three, four or even five extra miles for your clients. Yes, it might take some time and effort, but the cost should be relatively low.
While the cost is low, the return on investment is huge. Just imagine if your customers walk away by saying "WOW" after completing their real estate transaction with you. Do you think they will recommend your service to their friends, family, network connections and so on....? Of course they will.
Carrying and going the extra miles for your customers is a huge competitive advantage that you have. Like most things that are worth doing it will take time and effort on your part to get to that point and streamline your real estate practice in such away where the customer experience is unmatched. Which is exactly what makes it valuable.
So, let me ask you again. Do you care (and I mean really care) about your customers?
If you need more help and guide about Realtor Marketing [http://www.expertzoo.com/realtor-marketing] it would be our privilege to help you when it comes to information shared in this article. Don't hesitate to contact our real estate agent marketing or Realtor Marketing expert Jess jess@expertzoo.com or myself with any questions. We would be more than happy to help for FREE.
?
Well, I am here to tell you that unless you start carrying your real estate practice will start falling apart sooner or later.
I am sure you have been in situations where you walk away by saying "WOW, that was quite an experience". You feel great and in most cases stay loyal to businesses who go out of their way to serve you. Take for example the hotel I was staying at in Shanghai. I ended up forgetting my belt in the room and they ended up Fedexing it to me in California. Not only that, they have included a voucher for one night free stay with no strings attached. WOW. Will I stay there again? Of course I will. Next time I am in Shanghai I won't even consider going anywhere else.
On the other hand, what about the business who starts cutting corners on customer service, appearance and training. That's right, you notice it right away. I mean how long (if ever) will it be before you go back to a restaurant with an angry looking waiter, dirty floors and horrific customer service? Even if the food is great, you won't find me there again.
In large corporations or organizations it is usually the job of the CEO to set agenda, customer service standards and how much attention to detail subordinates should pay while interacting or serving clients. It is distributed and understood throughout the organization. Unfortunately, that is not the case for most real estate agents. In the majority of the cases Realtors [http://www.expertzoo.com/realtor-marketing] are stand alone units and even if they do work for one of the big guys, it is still up to individual real estate agents to implement their own customer service or customer satisfaction policies.
Here lies the problem.
Do you start cutting corners or do you dedicate yourself and your practice to positive customer experience. Do you go the extra mile? How about five extra miles?
Here is the paradox. In the majority of cases it doesn't cost you anything to go two, three, four or even five extra miles for your clients. Yes, it might take some time and effort, but the cost should be relatively low.
While the cost is low, the return on investment is huge. Just imagine if your customers walk away by saying "WOW" after completing their real estate transaction with you. Do you think they will recommend your service to their friends, family, network connections and so on....? Of course they will.
Carrying and going the extra miles for your customers is a huge competitive advantage that you have. Like most things that are worth doing it will take time and effort on your part to get to that point and streamline your real estate practice in such away where the customer experience is unmatched. Which is exactly what makes it valuable.
So, let me ask you again. Do you care (and I mean really care) about your customers?
If you need more help and guide about Realtor Marketing [http://www.expertzoo.com/realtor-marketing] it would be our privilege to help you when it comes to information shared in this article. Don't hesitate to contact our real estate agent marketing or Realtor Marketing expert Jess jess@expertzoo.com or myself with any questions. We would be more than happy to help for FREE.
