Help on Testing and Tracking Your Sites For Better Performance
Testing for performance improvement is a practice that far too few Internet marketers do. This really is the only way to enhance conversion rates all across the board. Testing is useful due to the range of applicability to be found with it. You could test landing and squeeze pages, site sales copy, sales letter copy, preselling copy, videos on squeeze pages, and a lot more. You will notice that most people begin with the heading because it is so important. Due to the fact that the basic testing procedure involves A/B split testing, there will be no issues with it. Keep on reading and you are going to discover more about testing your websites and also employing tracking.
Be aware that you will have to do more than putting a test. Whenever you come across anything about testing, go and assume you need to do tracking, also. You should have a reliable tracking script installed so you can register when someone clicks on a link. You do not need tracking on squeeze pages, but it is good to see how many actually click on the link. Lots of people love using Google Analytics for their tracking since it is robust and free.
Testing is critical because no person on the face of the planet is able to come up with the highest converting copy with their first final draft. The same with creating websites, or design, because they can have mistakes in them that may cause issues. Sales copy crafted by the expert copywriters in the world frequently fails the first time it is made available. Apparently, there is simply a single path to enhancement which is testing and tracking. We believe majority of online business owners neglect to do this because they simply do not know, or they are simply too lazy to do it.
The easiest approach to evaluate a squeeze page, for instance, is to utilize a simple URL rotator script. These are ordinarily coded in PHP, and so you will simply add the PHP file extension after the URL being tested. Then you merely upload two versions of the page, so they could be rotated, and begin generating traffic to it. Since each website visitor is going to view a different version of that page, you will want to make one change to it. Testing only one item is important because you have to determine what set off any converision rate deviations. There is another way to evaluate more than one item at a time, multivariate testing, but that is fairly complicated and we won't talk about it in this article.
I needed to better my results with a sales letter that I was sending website traffic to from PPC ads. The very first time I started advertising it, the sales copy managed to convert sub-1%. Then after less than four weeks, after modifications and testing, that sales copy converted at about 7%. Have no doubt that testing and tracking your sites is the most sure and smartest way to realize better results.
Be aware that you will have to do more than putting a test. Whenever you come across anything about testing, go and assume you need to do tracking, also. You should have a reliable tracking script installed so you can register when someone clicks on a link. You do not need tracking on squeeze pages, but it is good to see how many actually click on the link. Lots of people love using Google Analytics for their tracking since it is robust and free.
Testing is critical because no person on the face of the planet is able to come up with the highest converting copy with their first final draft. The same with creating websites, or design, because they can have mistakes in them that may cause issues. Sales copy crafted by the expert copywriters in the world frequently fails the first time it is made available. Apparently, there is simply a single path to enhancement which is testing and tracking. We believe majority of online business owners neglect to do this because they simply do not know, or they are simply too lazy to do it.
The easiest approach to evaluate a squeeze page, for instance, is to utilize a simple URL rotator script. These are ordinarily coded in PHP, and so you will simply add the PHP file extension after the URL being tested. Then you merely upload two versions of the page, so they could be rotated, and begin generating traffic to it. Since each website visitor is going to view a different version of that page, you will want to make one change to it. Testing only one item is important because you have to determine what set off any converision rate deviations. There is another way to evaluate more than one item at a time, multivariate testing, but that is fairly complicated and we won't talk about it in this article.
I needed to better my results with a sales letter that I was sending website traffic to from PPC ads. The very first time I started advertising it, the sales copy managed to convert sub-1%. Then after less than four weeks, after modifications and testing, that sales copy converted at about 7%. Have no doubt that testing and tracking your sites is the most sure and smartest way to realize better results.
