Internet Reputation Management
A couple of years back, a popular Pizza company realized what bad reputation can do to them, the hard way.
Some disgruntled employee put up a video of how they can make pizza with the worst possible ingredients.
The video went viral.
More and more people passed the word around.
Although the pizza company tried some firefighting techniques, they did too little too late.
Obviously, their sales dropped significantly.
If your competitors, customers or the public in general say the wrong things about your services or products, you could probably be losing a lot of business.
A tarnished reputation kills business opportunities and diminishes respect.
This is where internet reputation management can help.
Internet reputation management involves a number of activities that push negative content about your company to the bottom of search engine listings and bring positive content to the top of SERPs (Search Engine Result Pages).
Why is this important? These days, search engines like Google are more than just search engines.
In fact, many people 'Google' your product or business before they buy from you so that they can glean information about your service.
Even people are 'Googled' before companies hire them.
Thus, Google and other search engines have morphed into reputation engines too! Thus, any damaging content online pertaining to a business or a person has wide ramifications for the entity.
Whether the entity committed a mistake, was ridiculed by an unhappy employee or is being lied about, internet reputation management can get the negative buzz off the first pages of search engines.
Internet reputation management is therefore quite different from SEO.
SEO is in itself a specialized activity, but internet reputation management is dedicated and committed to bringing positive content on top while pushing the negative content out of sight.
So, what is the importance of internet reputation management as far as your business is concerned?
Some disgruntled employee put up a video of how they can make pizza with the worst possible ingredients.
The video went viral.
More and more people passed the word around.
Although the pizza company tried some firefighting techniques, they did too little too late.
Obviously, their sales dropped significantly.
If your competitors, customers or the public in general say the wrong things about your services or products, you could probably be losing a lot of business.
A tarnished reputation kills business opportunities and diminishes respect.
This is where internet reputation management can help.
Internet reputation management involves a number of activities that push negative content about your company to the bottom of search engine listings and bring positive content to the top of SERPs (Search Engine Result Pages).
Why is this important? These days, search engines like Google are more than just search engines.
In fact, many people 'Google' your product or business before they buy from you so that they can glean information about your service.
Even people are 'Googled' before companies hire them.
Thus, Google and other search engines have morphed into reputation engines too! Thus, any damaging content online pertaining to a business or a person has wide ramifications for the entity.
Whether the entity committed a mistake, was ridiculed by an unhappy employee or is being lied about, internet reputation management can get the negative buzz off the first pages of search engines.
Internet reputation management is therefore quite different from SEO.
SEO is in itself a specialized activity, but internet reputation management is dedicated and committed to bringing positive content on top while pushing the negative content out of sight.
So, what is the importance of internet reputation management as far as your business is concerned?
- Builds and creates a strong positive buzz about your brand: Your brand is at the heart of your business enterprise.
Your brand image gets translated into business.
This is what your customers, partners and employees think about you. - Pushes you up in SEO rankings: As the positive buzz about your brand increases, you will automatically jump higher in SERPs.
- Brings in more business: When the web is inundated with positive comments about your business, more and more customers are going to find their way to you.
This in turn increases your online revenue and elevates your bottom line.
