The existence of mobile applications development has made this all possible. But what exactly is mobile applications development? It is a process in which mobile applications are designed and created and can involve making applications that either complement an existing or brand new website or can be used solely on their own as a stand-alone concept. It enables applications to be developed that have exceptional functional as well as entertainment value due to the unique nature of mobile phones and tablets. Individuals can run applications or apps as they are more frequently called that range from playing checkers while waiting in a doctor's office to determining how much of a tip should be paid in a restaurant or whether a bid, they have placed on the purchase of a house has been accepted.

Mobile application development process: Generally, developers start the process with mockup or graphical designer tools. Balsamic is a simple wire framing tool that has a series of controls to be used for applications. Native graphical UI designer tools such as Apple's Interface Builder can also be of great use. Since the complex architecture and technology environment involved in mobile application development, it is a challenge for developers to come up with various releases year over year with the expectations of seasonal variants of the same application.

However, to make things easier, DSL-based approach is the one that can sustain the agility of design development and operational process. This approach is compact and enables the developers to develop and sustain variants of the application though it may require a slight change in DSL code base for each component. Compared to a hand-coded approach, DSL-based approach is likely to help create an optimized user experience. It is really a great advantage when you are able to create 10 different UX proposals or iterations which users are delighted to use. The people who use the smart phones form a niche market segment.

This market segment usually prefers the quality goods and services to be delivered at their door step. They also want the best of after sales service. In these times of competition no business can afford to lose even a single customer. If the business is not opting for mobile application development there are chances that the users of the smart phones may never come to know about the existence of the goods and its produces or the service and its provider. On the contrary the competitors can take the best advantage of the situation, and make hefty profits because the prospective buyer is not aware of anyone selling that product or service.

Today's market works on the dictates of the buyer not on the seller. The buyer needs to be contacted the earliest. Almost all the businesses are making a beeline to get the mobile application developed. The mobile application needs to be developed on the basis of the preferences of the buyer. The mobile application developed should be user friendly. Some of the prominent issues to be considered for making the application user friendly are as follows. Text content should be readable. The Images should be clear. The downloading speed should be very quick so that the service charges are comparatively less. The navigation through the application should be made easy. The coloring scheme and the logo should be catchy and connect to the services or products offered by the company. The application should also be search engine friendly so that when the smart phone user enters the search engine, the application URL should feature at top of the list.