Studies have shown that a high percentage of shoppers purposely look for product reviews before making a buying decision. Many IM marketers are lazy and write their reviews based on other reviews and just reading about the product, and that is not the best way to do it. Your personal experience with the product may or may not be direct, but the point is, if you have used the product yourself, you'll be able to give a firsthand review of it. Nevertheless, there are many other factors involved in writing an efficient product review, some of which we'll be looking into the article below.rnrnMost people usually only review products because they are marketing them, and therefore the review will be a positive one. You will be making statements and assertions, and when you explain why people should be able to see your logic. A solid review is not the time to offer blanket opinions or assumptions that are stated and then left alone. Overall, your goal is to lend assistance to those who are looking for a review on whatever the product or service is. rnrnWe know you are a great speller and you never make grammar errors, either, but for those who are challenged in those areas be sure you run the quick checks on them. Being professional when you write the review is extremely important as the kind of impression that you set on your prospects will decide if they take action or not. It is probably best to write in the first person and present tense, but keep in mind since you used it you have to refer to prior actions which will obviously be in past tense.rnrnYour last paragraph should serve the function as a conclusion, and you can talk about many things including a recap and others. Your conversion rates will depend on many things, and a solid conclusion can reinforce important benefits of the product. Be sure to provide any possible answers to questions you have asked earlier in the review, for example. Anything you can think of that will answer important questions can be emphasized in this paragraph. This is how you give your product review the last positive touch. rnrnOne of the most important factors that you need to keep in mind is the genuineness of your product review and how much value it delivers to your prospect. It is not unusual at all to have to test, track and then optimize your review copy to improve conversion rates. You have to see to it that each part of your review gives out value in terms of the information provided in the product review.

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