More and more homes television viewers have added VCR's TIVO and Video recorders to their entertainment systems.
These systems often skip those loud and repetitive commercials that offer ways to scrub toilets to the best brand of tissue to buy.
Advertiser pay dearly for the space and add time that is purchased.
I am guilty of whizzing through commercials and getting to the meat of the real reason why I have the set on in the first place.
That's right.
I would love to watch my favorite show sans commercials.
Let's revisit the old school where there was no television.
Most homes had radios.
All of the commercials during the radio days were added to the program.
To switch the channel would be a sin in most households especially during the family radio time.
Now radio is more acceptable when it comes to commercials.
As they are less intrusive and only temporarily interrupt our favorite music or disc jockey.
I can see it now ladies in the future your favorite soap opera is on and one of the characters step to the side and promote the sponsor of the hour.
There probably will be no breaks for commercials.
My predictions are that we will have complete programming commercials and all with breaks.
Soap powder dish washing liquid will all still be advertised and sold.
However if you skip (fast forward) past the ads you may miss some of your show.
Cable television will be the norm of the day as slick advertising will be thrown back into the 50's and 60's.
Where there was no control of the station.
Of course now we have control.
So before the media catches on continue to press your remote or be thrown back into the old school television days...