The internet's potential of reaping the benefits through streaming media is now being tested by many companies and audio and video clippings through different mediums are uploaded and updated on a regular basis by the think tanks of the company.
But a lot of streaming media on the internet goes unnoticed simply because most of the net surfers may not be aware on how to look for them.
The question thus arises on how to improve the visibility of the audio or video files to millions of surfers that use search engines for accessing information.
As an example, a company based in Atlanta city that marketed beauty products planned to use the streaming media on the net to market their products.
The company made video clippings with a presentation on how the beauty products should be used, the video clippings were put on air, and the company's regular customers were notified about it.
The video clippings were web cast and the handful of the customers were able to watch the presentation, however a marketing consultant of the company soon realized that if the visibility base of the presentation was improved, new customers can be solicited.
The marketing consultant with that objective in mind, decided to use search engines to get video feature indexed by them and an online transcription company was hired to prepare a transcript of the streaming video, since the audio in the video clipping had many key words, a verbatim transcript was solicited from the transcription company.
The transcript soon became a part of their website and it was indexed by search engine web crawlers.
The company in the very first month of getting their streaming video indexed by the search engines was able to double the customer base, the lesson to learn is that streaming media's transcript can hit the bulls eye.
Therefore marketing companies planning to use streaming media should use an internet transcription to make use of the vast potential of search engines in promoting their products.