Promoting a Business Via Social Media
Using the web for creating an effective online presence for your business is considered as a low-cost marketing tool.
In fact, there's no better means of promoting your business other than social media.
Following are some simple but effective techniques of social media optimization (SEM) for starting to increase the visibility of your business.
Join appropriate networks Choose your social media wisely.
For instance an entertainment copy-writer would be able to connect to other writers and probable films and music clients on Facebook and MySpace.
Again, a chiropractor who is looking for an expansion of his client roster can promote his business better in LinkedIn and Twitter.
Determine your target market and where the concerned group gathers on the web, ahead of joining any community.
Create a bio for social media Most social media platforms give you a chance to create a short message that highlights your products and services.
You can use this opportunity for positioning your company as an upcoming market leader.
Most social sites encourage the user to write a biography.
You can write a two-paragraph bio which effectively explains your company's mission and product and services.
Become an active member Be active in your social community.
Include friendly messages and encourage other members to contribute to your page.
Help others Suggest some interesting websites, information and articles that would add value to your online conversation.
For instance, LinkedIn, has an area where one can answer questions from other users and also suggest questions that can be answered.
Try to add value to your online community.
Post frequently on other social networks and popular blogs Drive traffic to your site Build some inbound links to other sites as a member of a social media community.
Read the community's rules carefully and don't just incorporate self-serving links sans any information of the website's policies.
Community users can never tolerate spammers and most social media networks would promptly ban the users who violate the commenting rules.
Promote products and services Promote your products to a captive audience.
You can create a user sub-group inside the community who share similar interests and goals as your company.
You can put up notices one every month to advertise your business to the members who express interest to learn more about your company.
Once you establish yourself as a professional and valuable member of the network, start to promote your products and services via the network.
In fact, there's no better means of promoting your business other than social media.
Following are some simple but effective techniques of social media optimization (SEM) for starting to increase the visibility of your business.
Join appropriate networks Choose your social media wisely.
For instance an entertainment copy-writer would be able to connect to other writers and probable films and music clients on Facebook and MySpace.
Again, a chiropractor who is looking for an expansion of his client roster can promote his business better in LinkedIn and Twitter.
Determine your target market and where the concerned group gathers on the web, ahead of joining any community.
Create a bio for social media Most social media platforms give you a chance to create a short message that highlights your products and services.
You can use this opportunity for positioning your company as an upcoming market leader.
Most social sites encourage the user to write a biography.
You can write a two-paragraph bio which effectively explains your company's mission and product and services.
Become an active member Be active in your social community.
Include friendly messages and encourage other members to contribute to your page.
Help others Suggest some interesting websites, information and articles that would add value to your online conversation.
For instance, LinkedIn, has an area where one can answer questions from other users and also suggest questions that can be answered.
Try to add value to your online community.
Post frequently on other social networks and popular blogs Drive traffic to your site Build some inbound links to other sites as a member of a social media community.
Read the community's rules carefully and don't just incorporate self-serving links sans any information of the website's policies.
Community users can never tolerate spammers and most social media networks would promptly ban the users who violate the commenting rules.
Promote products and services Promote your products to a captive audience.
You can create a user sub-group inside the community who share similar interests and goals as your company.
You can put up notices one every month to advertise your business to the members who express interest to learn more about your company.
Once you establish yourself as a professional and valuable member of the network, start to promote your products and services via the network.
