How To Blog For Business During The Holiday Season
You've been keeping up with your business blog and have started to build a flow of traffic who post comments and sign up for your newsletter.
You've worked hard at it, and now you've got a problem.
The holidays are a busy time, especially if you sell consumer products.
You know, though, that you want to keep your blog going.
Besides, it's the long term marketing that will help you over the slower periods of the year.
What can you do? Try pre-scheduling your posts.
This is the single most effective method.
If you get busy or just need a break throughout the year this will save you valuable time.
You can do this by using your blog's scheduled post feature or you could blog by email and set your email client to only send the mail at a pre-set date and time.
If you're using Outlook, there are plugins you can purchase to help you send scheduled emails.
Something else you could do is invite some guest bloggers.
You can hire someone.
Many times people are more than happy to blog on sites for an affordable fee.
You could also invite owners of related businesses to post.
This is a great idea because you may not need to pay out any cash and you can return the favor when they get busy.
Guest writers are a good way to get some time away from your blog, allow you to concentrate on holiday sales and a wonderful way to introduce a fresh perspective.
Here's another idea.
Have an assistant post some holiday articles related to your business for you.
Articles about the holidays that people find useful such as shopping and budget tips, recipes and etiquette do very nicely.
More affordable and enjoyable holidays are something everyone can use to hear about.
If your assistant can add information to relate those articles with your product, the better.
With that holiday feel in the air, you may be surprised to see how much traffic you end up getting.
Possibly more than normal.
When you've got tips to post, don't post them all at the same time.
A series of small, quick tips over days or weeks is much better.
Make sure people know they are reading one of a series.
This helps to keep your blog lively and gives people a good reason to return.
Try audio.
Speaking comes more naturally to us than writing and it also requires less effort and time to make a post.
Record a short under 5 minute clip about what's happening during the busy holiday period.
Tell people about your sales, share how you helped a customer out of his holiday shopping dilemma.
There are many tools you can use for a small cost such as AudioAcrobat and HipCast.
You can record it and have it posted to your blog immediately.
Even though it's a busy time, you really don't have to abandon your blog.
You can keep building the valuable relationships with your readers by following the tips outlined in this article.
You've worked hard at it, and now you've got a problem.
The holidays are a busy time, especially if you sell consumer products.
You know, though, that you want to keep your blog going.
Besides, it's the long term marketing that will help you over the slower periods of the year.
What can you do? Try pre-scheduling your posts.
This is the single most effective method.
If you get busy or just need a break throughout the year this will save you valuable time.
You can do this by using your blog's scheduled post feature or you could blog by email and set your email client to only send the mail at a pre-set date and time.
If you're using Outlook, there are plugins you can purchase to help you send scheduled emails.
Something else you could do is invite some guest bloggers.
You can hire someone.
Many times people are more than happy to blog on sites for an affordable fee.
You could also invite owners of related businesses to post.
This is a great idea because you may not need to pay out any cash and you can return the favor when they get busy.
Guest writers are a good way to get some time away from your blog, allow you to concentrate on holiday sales and a wonderful way to introduce a fresh perspective.
Here's another idea.
Have an assistant post some holiday articles related to your business for you.
Articles about the holidays that people find useful such as shopping and budget tips, recipes and etiquette do very nicely.
More affordable and enjoyable holidays are something everyone can use to hear about.
If your assistant can add information to relate those articles with your product, the better.
With that holiday feel in the air, you may be surprised to see how much traffic you end up getting.
Possibly more than normal.
When you've got tips to post, don't post them all at the same time.
A series of small, quick tips over days or weeks is much better.
Make sure people know they are reading one of a series.
This helps to keep your blog lively and gives people a good reason to return.
Try audio.
Speaking comes more naturally to us than writing and it also requires less effort and time to make a post.
Record a short under 5 minute clip about what's happening during the busy holiday period.
Tell people about your sales, share how you helped a customer out of his holiday shopping dilemma.
There are many tools you can use for a small cost such as AudioAcrobat and HipCast.
You can record it and have it posted to your blog immediately.
Even though it's a busy time, you really don't have to abandon your blog.
You can keep building the valuable relationships with your readers by following the tips outlined in this article.
