Article Marketing And The Importance Of Keywords
Article marketing is a free method of website promotion, but just because it is free that does not mean to say that it is a method that does not needs to be initiated in the correct manner.
The use of keywords is a very important part of article marketing.
There are many ways that keyword research is done and there are many different sets of software on the market place that will do the job, but at the end of the day most of them rely on Google and the results that can be obtained from the Google keyword tool.
Article marketing is not just a matter of writing some articles, or having them written for you by a copywriter, and using them in the hope of getting site traffic, but this type of website promotion is more about having a planned project that promotes the site through the various search engines throughout the world.
' Why write articles The theory behind writing articles is to inspire the reader and let the reader know that you have a strong insight into the topic about which you are promoting.
Once the reader is inspired the idea is that they will click through to your site from the link in the resource box at the bottom of the page.
Once they get to your site you then have to keep them interested enough to purchase your product.
The point is that if you do not get them visiting your site you have absolutely no chance of making a sale and that is why article marketing is so popular with web marketers.
Keyword research will mean that you should be able to find keywords that will make your article stand out above the rest in the article directories and when it is, your article along with the resource section, will be loaded onto other sites and found by the various readers of those sites.
Example If you are promoting a website about dog training an article should be written about a specific aspect of dog training and the keyword should be the key to writing the article.
As an example you might write about 'training a dog to walk on a lead' so you would use those words in your title and several times throughout the article.
Then when someone types 'how to get a dog walking on a lead' into a search engine you have a good chance that your article will come up and your website promoted.
By combining quality keywords and quality content in articles, the promoted website should get a constant flow of traffic.
This is how article marketing and keyword placement works to get your site noticed amongst the thousands of readers on the web.
The use of keywords is a very important part of article marketing.
There are many ways that keyword research is done and there are many different sets of software on the market place that will do the job, but at the end of the day most of them rely on Google and the results that can be obtained from the Google keyword tool.
Article marketing is not just a matter of writing some articles, or having them written for you by a copywriter, and using them in the hope of getting site traffic, but this type of website promotion is more about having a planned project that promotes the site through the various search engines throughout the world.
' Why write articles The theory behind writing articles is to inspire the reader and let the reader know that you have a strong insight into the topic about which you are promoting.
Once the reader is inspired the idea is that they will click through to your site from the link in the resource box at the bottom of the page.
Once they get to your site you then have to keep them interested enough to purchase your product.
The point is that if you do not get them visiting your site you have absolutely no chance of making a sale and that is why article marketing is so popular with web marketers.
Keyword research will mean that you should be able to find keywords that will make your article stand out above the rest in the article directories and when it is, your article along with the resource section, will be loaded onto other sites and found by the various readers of those sites.
Example If you are promoting a website about dog training an article should be written about a specific aspect of dog training and the keyword should be the key to writing the article.
As an example you might write about 'training a dog to walk on a lead' so you would use those words in your title and several times throughout the article.
Then when someone types 'how to get a dog walking on a lead' into a search engine you have a good chance that your article will come up and your website promoted.
By combining quality keywords and quality content in articles, the promoted website should get a constant flow of traffic.
This is how article marketing and keyword placement works to get your site noticed amongst the thousands of readers on the web.
