Smart Money Websites Turned Me From A Tyre Kickin" Prospect To A Client in 30 Seconds
Often when you are compiling email lists and working on driving traffic to your website converting a prospect to a client can seem like it takes forever.
I know when I was just starting out as an affiliate marketer initially all I was interested in was getting traffic, any traffic to visit my site.
What impressed me about Smart Money Websites when I bought their affiliate marketing websites package was that they were geared up to only attract qualified traffic to the sites.
Being fully automated meant that I could spend most of my time learning of better ways to convert traffic instead of being bogged down with the 'structure' and administration.
In the word outside of cyberspace the process of conversion is more structured than the online way.
This doesn't mean that sales people, when working face to face get it right.
Most of the time I find that most sales people should give up their day jobs and do something a little more menial.
So why would these sales people believe that they could do a better job on the internet? They probably couldn't When Smart Money Websites approached me they had all the trappings of an online money business that initially smelled "off".
In fact alarm bells sounded in my head.
Imagine wading through the "guff" of "Make Your First $50,000 Online in Less than 1 hour/day" and "the complete business-in-a-box solution" to try and decipher what exactly they wanted to say? The affiliate marketing territory is over-burdened with what I would believe to be shysters, "snake oil salesmen" purporting to give us unsuspecting mortals a way into "work from home" schemes and "online business's".
So how long should it take to convert a prospect to client in the cyber-world? AS already mentioned the process of converting a prospect to a client can seem like it takes forever.
One of the keys online is to have your prospect hang around your site.
This process is meeting your prospective client.
When they give you their most precious email address that is an invitation for you to follow up with him or her over time, and hopefully have a chance to make a sales presentation.
In the case of Smart Money Websites I bought their affiliate system before I'd even seen their site? How? I'm glad you asked.
Trust! OK, let me explain a little further.
I had subscribed to an affiliate newsletter (one of the 20 or so that land in my inbox daily).
BUT, I didn't read the newsletter.
In fact I hardly even looked at any of them.
Importantly, the emails still came in.
The creator of the email newsletter continued to market to me thinking that they had a prospect worth building trust with.
Why did I read an email newsletter one day and scroll down, down, down to the very bottom (some of them can get very long) to find something so compelling that in a second I'd been turned from cold prospect to very warm prospect? Well, the answer lies in the copywriting.
Check this out: Point and Click Your Way to Success! Set up your own website to promote affiliate products or your own eBook in no time! Designed for the non-techie, this system lets you point and click to design an awesome site, which includes autoresponder, ad tracking, split testing, audio and more! $1.
00 trial.
Smart Money Websites Anyone in sales and marketing will know that if you list a feature of something you are selling and if you can't attach a benefit to it then you are wasting your time.
In this case I am advanced in being able to recognize the benefits for myself, so autoresponder, ad tacking, split testing etc all equal one benefit for me.
One benefit that speaks louder than any other advertisement I have seen on the internet.
That benefit is having a fully automated site means that all I have to do is concentrate on attracting more traffic to my site and converting that traffic (prospect) to client.
Oh, and one more thing.
Spending a buck for a two week trial removed all risk for me.
100% no risk! That's a sales clincher.
So, if you are an affiliate marketer with a list to work with how do you keep following up for all that time without being a pest? Is asking prospects over and over, "Are you ready to buy yet?" the best way to go about it? How can you build the trust of your prospects enough that they become willing to take the risk of buying from you? The answer to these bothersome questions just might be found in this simple idea.
Treat those prospects as if they were already your clients -- they just haven't paid you yet.
The next time someone emails you a newsletter (because you have opted in) notice that they are treating you as a client and you are already working together.
When you do the same, every time you contact your prospects, you offer an article they might be interested in, an introduction to someone who might help them with a goal, or an invitation to an upcoming event online.
That's exactly how Smart Money Websites landed me, via a third party newsletter, with a compelling reason to buy.
In the cyber-world one has to make assumptions regarding their problems and recommended solutions.
They are somewhat qualified because they wouldn't subscribe if they weren't remotely interested in your solutions.
So you continue to suggest resources for helping them address the issues you discuss.
The solutions and resources you recommend may include your products and services, of course, but you don't stop there.
You also offer answers that don't involve directly buying your service.
Remember the Smart Money Websites third party process.
The impact of this kind of generosity on your prospective clients can be dramatic.
Instead of considering your e-mails an interruption, they will welcome hearing from you.
They will no longer count you as a salesperson or vendor, but rather as a valuable resource and important person to know.
I'm not talking about giving away everything.
I don't recommend providing the client too much free stuff as it lessens the value perception.
Likewise I don't recommend spending hours addressing their issues at no charge, or otherwise practicing your profession without pay.
It is completely appropriate to ask for and expect payment for doing and providing professional work.
But what I am suggesting is a shift in your attitude, to being of service instead of selling a service.
Give your prospects a taste of just how valuable you could be to them if they were to buy from you.
Be generous with the information and contacts you already have at your disposal.
It only takes a few minutes to pass along a colleague's website, but the impact can be unforgettable.
You may want to know a little bit about my success with Smart Money Websites after completed my two week trial for $1.
00? Well, I bought the three websites at way, way less than market value.
I've been working very hard on them for the last eight weeks and they continue to build me a tidy online income.
I still have a long way to go but at least I've paid off my minuscule investment and now the only cost to my online business is my time.
The rest is profit! The fastest way to turn a prospect into a client may be simply to change how you think about them.
Disclaimer: This article may be freely reprinted or distributed in its entirety in any e-zine, newsletter, blog or website.
The author's name and website links must remain intact and be included with every reproduction-thanks.
I know when I was just starting out as an affiliate marketer initially all I was interested in was getting traffic, any traffic to visit my site.
What impressed me about Smart Money Websites when I bought their affiliate marketing websites package was that they were geared up to only attract qualified traffic to the sites.
Being fully automated meant that I could spend most of my time learning of better ways to convert traffic instead of being bogged down with the 'structure' and administration.
In the word outside of cyberspace the process of conversion is more structured than the online way.
This doesn't mean that sales people, when working face to face get it right.
Most of the time I find that most sales people should give up their day jobs and do something a little more menial.
So why would these sales people believe that they could do a better job on the internet? They probably couldn't When Smart Money Websites approached me they had all the trappings of an online money business that initially smelled "off".
In fact alarm bells sounded in my head.
Imagine wading through the "guff" of "Make Your First $50,000 Online in Less than 1 hour/day" and "the complete business-in-a-box solution" to try and decipher what exactly they wanted to say? The affiliate marketing territory is over-burdened with what I would believe to be shysters, "snake oil salesmen" purporting to give us unsuspecting mortals a way into "work from home" schemes and "online business's".
So how long should it take to convert a prospect to client in the cyber-world? AS already mentioned the process of converting a prospect to a client can seem like it takes forever.
One of the keys online is to have your prospect hang around your site.
This process is meeting your prospective client.
When they give you their most precious email address that is an invitation for you to follow up with him or her over time, and hopefully have a chance to make a sales presentation.
In the case of Smart Money Websites I bought their affiliate system before I'd even seen their site? How? I'm glad you asked.
Trust! OK, let me explain a little further.
I had subscribed to an affiliate newsletter (one of the 20 or so that land in my inbox daily).
BUT, I didn't read the newsletter.
In fact I hardly even looked at any of them.
Importantly, the emails still came in.
The creator of the email newsletter continued to market to me thinking that they had a prospect worth building trust with.
Why did I read an email newsletter one day and scroll down, down, down to the very bottom (some of them can get very long) to find something so compelling that in a second I'd been turned from cold prospect to very warm prospect? Well, the answer lies in the copywriting.
Check this out: Point and Click Your Way to Success! Set up your own website to promote affiliate products or your own eBook in no time! Designed for the non-techie, this system lets you point and click to design an awesome site, which includes autoresponder, ad tracking, split testing, audio and more! $1.
00 trial.
Smart Money Websites Anyone in sales and marketing will know that if you list a feature of something you are selling and if you can't attach a benefit to it then you are wasting your time.
In this case I am advanced in being able to recognize the benefits for myself, so autoresponder, ad tacking, split testing etc all equal one benefit for me.
One benefit that speaks louder than any other advertisement I have seen on the internet.
That benefit is having a fully automated site means that all I have to do is concentrate on attracting more traffic to my site and converting that traffic (prospect) to client.
Oh, and one more thing.
Spending a buck for a two week trial removed all risk for me.
100% no risk! That's a sales clincher.
So, if you are an affiliate marketer with a list to work with how do you keep following up for all that time without being a pest? Is asking prospects over and over, "Are you ready to buy yet?" the best way to go about it? How can you build the trust of your prospects enough that they become willing to take the risk of buying from you? The answer to these bothersome questions just might be found in this simple idea.
Treat those prospects as if they were already your clients -- they just haven't paid you yet.
The next time someone emails you a newsletter (because you have opted in) notice that they are treating you as a client and you are already working together.
When you do the same, every time you contact your prospects, you offer an article they might be interested in, an introduction to someone who might help them with a goal, or an invitation to an upcoming event online.
That's exactly how Smart Money Websites landed me, via a third party newsletter, with a compelling reason to buy.
In the cyber-world one has to make assumptions regarding their problems and recommended solutions.
They are somewhat qualified because they wouldn't subscribe if they weren't remotely interested in your solutions.
So you continue to suggest resources for helping them address the issues you discuss.
The solutions and resources you recommend may include your products and services, of course, but you don't stop there.
You also offer answers that don't involve directly buying your service.
Remember the Smart Money Websites third party process.
The impact of this kind of generosity on your prospective clients can be dramatic.
Instead of considering your e-mails an interruption, they will welcome hearing from you.
They will no longer count you as a salesperson or vendor, but rather as a valuable resource and important person to know.
I'm not talking about giving away everything.
I don't recommend providing the client too much free stuff as it lessens the value perception.
Likewise I don't recommend spending hours addressing their issues at no charge, or otherwise practicing your profession without pay.
It is completely appropriate to ask for and expect payment for doing and providing professional work.
But what I am suggesting is a shift in your attitude, to being of service instead of selling a service.
Give your prospects a taste of just how valuable you could be to them if they were to buy from you.
Be generous with the information and contacts you already have at your disposal.
It only takes a few minutes to pass along a colleague's website, but the impact can be unforgettable.
You may want to know a little bit about my success with Smart Money Websites after completed my two week trial for $1.
00? Well, I bought the three websites at way, way less than market value.
I've been working very hard on them for the last eight weeks and they continue to build me a tidy online income.
I still have a long way to go but at least I've paid off my minuscule investment and now the only cost to my online business is my time.
The rest is profit! The fastest way to turn a prospect into a client may be simply to change how you think about them.
Disclaimer: This article may be freely reprinted or distributed in its entirety in any e-zine, newsletter, blog or website.
The author's name and website links must remain intact and be included with every reproduction-thanks.
