When advertising dollars are being spent there is really simply one single question that matters. Is it worth it? A billion dollar ad campaign is useless if it doesn't generate sales. This is the key reason why it is exceedingly important that you consider your advertising medium utilizing concern. Traditional advertising such as billboards, newspapers, and television might be very costly and still yield very little return. This is the place internet advertising steps in to fill the gap. Imagine how powerful it would be to discover your advertising budget at work in real time and if there was a problem with your campaign, you are able to easily tweak it right there on the spot. That's the power of internet advertising.

Precision Targets - Technology has now evolved to the point that you could single out your niche target group with precision and feed them your ad. Let's say for instance that your product or service best meets the needs of 32 year old college graduates that live in toronto, no problem! Social networking sites like Facebook offer advertisers the unbelievable ability to focus on such a group. Since all users have entered that type of demographic information to create their accounts, They know exactly who they are. This also offers you the ability to discover how many individuals are in your target group through each particular platform. Try doing that with a billboard.

Trackable and Adaptable - When Schweppes released their "Schweppes Tonic Water" in Italy, they probably wished they had a magic wand that would change this ad campaign immediately as the name translated into "Schweppes Toilet Water". With internet advertising, an ad can be changed in the blink of an eye. Perhaps you realize your ad is not doing well at all in a certain market and you want to spice it up, or you might have looked at a new fresh way to display your products in the ad. With internet advertising that change is just a few mouse clicks from reality. Something tells me that taking your ad back from the T.V. station will require a little more work.

Realtime - The net is on everyday and all night too. In reality, the world is alive with activity all the time as well. Why should your sales stop just because you are asleep? They shouldn't stop! An internet ad will present prospects and clients the possibility to connect to your products and services even when you are sleeping. Now, if you ask me, that's the best campaign. Imagine heading out to lunch together with a business associate and you also pick up the tab. while you're leaving you receive an email on your phone telling you that you made a sale! what that means is that while you were eating lunch, someone say your ad, fit the profile of your target group, and decided your product was for them, clicked the ad, bought the product, and was enthusiastic about your service. You didn't have to do a thing, except head over to the financial institution. Remember the old days of missed calls and insincere inquiries simply because you placed an ad inside the paper? Yeah, those days are over.

If you wish to reach your customer with your advertising dollars and you're fed up with the "throw it on the wall and find out if it sticks" approach, give internet advertising a try. You are going to be in control of your campaign and you are going to be much more pleased with the results. With such a high population of people online now, there's a perfect chance your target is out there searching for you. Will they find you or your competition there first?