From common man to rich celebrities everybody is attracted to jewelry. Die-hard fashionistas swear by them. Companies, brands all over the world manufacture, import, export, sell them. Designers make a career out of designing them with excellent craftsmanship and an eye for detail and finish. Men impress the women of their dreams with beautiful diamond jewelry. Exquisite designs of solitaire engagement rings grace their fingers. Brides look their gorgeous best on their wedding days because of them. People make important investment decisions buy buying them. Fashion magazines, fashion houses etc are dedicated to designing them, writing about them, showcasing them, promoting them via fashion shows, product launches, celebrity endorsements etc. Even the prehistoric men of the Neolithic age were known to have decorated their bodies with crude jewelry made from shells, bones, stones, wood etc. And now, every party wear, traditional costume, wedding dress is incomplete without that particular jewelry that will set you apart in a crowd and draw attention and admiration of the people towards you. Entrepreneurs have taken advantage of this worldwide demand for high quality jewelry and have made billions of units of money out of it. Despite the global economic meltdown, this industry has made profits and basked in the glory of success.  
There are several companies and famous designer brands that employ the best designers to design beautiful jewelry. Diamond jewelry has such an ageless elegance and timeless appeal; rings, necklaces, bracelets, earrings, anklets whatever you need, these companies can provide you with that. You can also customize the designs and add a personal touch to it. These companies have gathered a rather reputed clientele over the year, who swears by their designs; there are fashion magazines that gush about their products and write heaps of positive reviews that testify to the product quality and the stellar customer satisfaction records. A solitaire diamond, which is nothing but a single piece of diamond set alone on a ring, pendant, bracelet, earrings etc, is a prized possession. People are so concerned about buying certified solitaires that reputed gemological laboratories all over the world test and grade the diamonds for purity and quality.  
This is the same case for gold jewelry. If you buy gold, then make sure you go for hallmark jewelry which is actually a mark indicating the amount of gold content in the jewelry, the quality, the purity and sometimes the makers' mark. Gold jewelry in various traditional and contemporary designs cost a lot of money with the increasing price of gold; they are even considered as important family investments. So you must make sure that you are buying the best quality product worth the money you are paying. You can also get your gold jewelry embellished with precious stones like ruby, emerald, zircon etc. Get hold of a loose piece of diamond from diamond merchants and make it a pendant for your gold necklace and see how the effect takes your breath away. Apart from the company designs, you can search online to find your own style and incorporate them into your jewelry. After all, it's not everyday that you buy them. So when you buy, you must buy the best quality.