The best search engine optimizers
It could also have been a pure affiliate page with no original content and Google still indexed it.
Things are unrecognizably different now.
Affiliate pages with "cookie-cutter" content duplicated everywhere might never make it to the Google index; the same fate is likely for those pages you throw in on a free-for-all website. And even "proper" websites with your own domain name failed to achieve visibility among the proliferating sites in millions.
These would not have mattered, except for one thing. It was Google that provided the bread and butter for the millions of small businesses that could not afford expensive marketing campaigns. As search engines were not bothered with readability, you could fill the "search engine" page with pure gibberish, but gibberish written in a way that the engine dutifully indexed high.
A war of wits followed between unscrupulous SEO practitioners and search engines. Google changed its ranking algorithms regularly to work around practices that allowed low value content to appear at the top of its search results. After all, Google's success depended on providing value to searchers, not merchants. And SEO practitioners came up with new tricks.
We will look at search engine optimization in a series of articles, starting off with an overall look at on-line or Web marketing.
In the age of broadband Internet, World Wide Web acts as the most sought after media for netizens. If you know whom do you want to reach, internet provides ample opportunities and web marketing technologies to expand your business globally. Since you have landed on this article, I would like to assume, you want to know about SEO which is also called by as Web marketing, Internet marketing or online marketing.
SEO became a standard over time, when website owners realized the importance of getting listed high on a search engine's result page in order to attract visitors to their WebPages. It was observed that when a visitor searches on Google, Yahoo! Or any other search engine for something a company offers, even if its website contains appropriate content and attractive design if the website doesn't show up on the first page of results, that would reduce the number of visitors to that website. It was then webmasters started to learn how to make their websites search engine friendly to be featured on the first ten results for a visitor to draw highest traffic or number of visits.
Some attributes to make a search engine friendly website:
1. Make sure that your website is found on a google by submitting it to free directories and at other places so that search engine spiders/crawlers (which are automated code to index your page) can find your WebPages.
2. Make your website text based content rich because google like text more than any type of attractive design. Also you should bear in mind that websites are created for humans and not for search engines. By keeping this principle you should never forget that even though it is assumed that on the web 'content is king', for the businesses it is always 'customer is king'. Hence, practice Internet marketing principles to gain high revenue through the use of search engine optimization technology and not just to gain a higher position. Because that will get you the traffic you intended but will fail to generate any business.
3.
Things are unrecognizably different now.
Affiliate pages with "cookie-cutter" content duplicated everywhere might never make it to the Google index; the same fate is likely for those pages you throw in on a free-for-all website. And even "proper" websites with your own domain name failed to achieve visibility among the proliferating sites in millions.
These would not have mattered, except for one thing. It was Google that provided the bread and butter for the millions of small businesses that could not afford expensive marketing campaigns. As search engines were not bothered with readability, you could fill the "search engine" page with pure gibberish, but gibberish written in a way that the engine dutifully indexed high.
A war of wits followed between unscrupulous SEO practitioners and search engines. Google changed its ranking algorithms regularly to work around practices that allowed low value content to appear at the top of its search results. After all, Google's success depended on providing value to searchers, not merchants. And SEO practitioners came up with new tricks.
We will look at search engine optimization in a series of articles, starting off with an overall look at on-line or Web marketing.
In the age of broadband Internet, World Wide Web acts as the most sought after media for netizens. If you know whom do you want to reach, internet provides ample opportunities and web marketing technologies to expand your business globally. Since you have landed on this article, I would like to assume, you want to know about SEO which is also called by as Web marketing, Internet marketing or online marketing.
SEO became a standard over time, when website owners realized the importance of getting listed high on a search engine's result page in order to attract visitors to their WebPages. It was observed that when a visitor searches on Google, Yahoo! Or any other search engine for something a company offers, even if its website contains appropriate content and attractive design if the website doesn't show up on the first page of results, that would reduce the number of visitors to that website. It was then webmasters started to learn how to make their websites search engine friendly to be featured on the first ten results for a visitor to draw highest traffic or number of visits.
Some attributes to make a search engine friendly website:
1. Make sure that your website is found on a google by submitting it to free directories and at other places so that search engine spiders/crawlers (which are automated code to index your page) can find your WebPages.
2. Make your website text based content rich because google like text more than any type of attractive design. Also you should bear in mind that websites are created for humans and not for search engines. By keeping this principle you should never forget that even though it is assumed that on the web 'content is king', for the businesses it is always 'customer is king'. Hence, practice Internet marketing principles to gain high revenue through the use of search engine optimization technology and not just to gain a higher position. Because that will get you the traffic you intended but will fail to generate any business.
3.