The Revolution Disney Animation
The fallowing article will discuss a brief history of Disney animated films since the late 20th century through the early 2000's. This new era is sometimes referred to a revolution in animation, a revolution where many u.s. media conglomorates reformed and reconstitiuted their animation offices after a steep downturn during the 1960's, seventies and eighties.
It all started in 1988
Disney's Return from the Brink
Excited audience members, reviewers, and film animators were very surprised when an exciting revolution in animation took place aound one of the most senior and most celebrated corporations which was Disney.
During the middle 1980's, the animators industry slid into distaste. Entertainment programs were really just long toy commercials and animated cartoons controlled both saturday mornings and the eveneings as well. The only company that seamed willing to experement was disney with its full length hand animated feature films. Even though animated films were were often propped up and displayed in theaters at times; the real glory days were now gone. Disney, which had struggled against corporate acquisitions during that time, had to conemplate the act of ending production feature films, animated ones anyway.
The company had to make a fundamental change, its new C.E.O. Michael Eisner instructed the company to revitalize itself, returning disney to its beginnings and revamping its studios. To the delight of the fans, in 1988 the company worked with Steven Spielberg to creat the much loved animated film "Who Framed Roger Rabbit". The movie was finally a success, and "Who Framed Roger Rabbit" was able to provide the kick that the animation industry really needed at the time. Roger Rabbit brought in substantial revenue for Disney, also made popular the famous 2D style of animation that is still being produced today.
Animation's history became a subject of study all of a sudden. Several directors and business legends, such as Chuck Jones and Friz Freleng were ushered into the limelight, finally recieving acclaim after long years of being almost completely ignored by both the public and the animation industry itself.
Disney was able to superceed the phenomonal success made during "Who Framed Roger Rabbit?" with the unforgettable production of "The Little Mermaid", which was only the beginning of a larger series of animated feature films that were able to capture the luster of the great age when the late Walt Disney was still alive himself. Disney would then begin to invest a great deal into new technology such as computer animation, that was capapable of creating the unforgettable yet enourmous productions of "Beauty and the Beast" and "Aladdin." These kinds of films attracted audience numbers that hadn't been recorded for tens of years. Not only that but they also provided a visual extravaganza that had not been outdone since the 1940s. A pinnacle was finally reached when Disney released "The Lion King" which superceded all expectations, and was able to become one of the most successful animated films of all time.
Disney also began to dabble in the untested waters of shorter animated television series. With like "Winnie the Pooh", "The Gummi Bears" and "Duck adventures". The "new" Disney claimed it's stake in the television industry. By repeating the steps to a similar formula, Disney has since been able to provide great television programming over and over again. Disney would again begin moving away form its comfort zone with the production of cartoons like "Gargoyles." As Disney's animation projects became more succesfull the company finally became reastablished. As a side note the wonderful soundtracks of the previously mentioned animated projects played a very important part of Disney's success as well. Especially because Disney was able to recruit famous musicians from that era, such as Elton John (The Lion King), Luis Miguel (The Hunchback of Notre Dame), Ricky Martin (Hercules), Christina Aguilera (Mulan), Celine Dion (Beauty and the Beast), Ricardo Montaner (Aladin), Jon Secada (Pocahontas), among others.
It all started in 1988
Disney's Return from the Brink
Excited audience members, reviewers, and film animators were very surprised when an exciting revolution in animation took place aound one of the most senior and most celebrated corporations which was Disney.
During the middle 1980's, the animators industry slid into distaste. Entertainment programs were really just long toy commercials and animated cartoons controlled both saturday mornings and the eveneings as well. The only company that seamed willing to experement was disney with its full length hand animated feature films. Even though animated films were were often propped up and displayed in theaters at times; the real glory days were now gone. Disney, which had struggled against corporate acquisitions during that time, had to conemplate the act of ending production feature films, animated ones anyway.
The company had to make a fundamental change, its new C.E.O. Michael Eisner instructed the company to revitalize itself, returning disney to its beginnings and revamping its studios. To the delight of the fans, in 1988 the company worked with Steven Spielberg to creat the much loved animated film "Who Framed Roger Rabbit". The movie was finally a success, and "Who Framed Roger Rabbit" was able to provide the kick that the animation industry really needed at the time. Roger Rabbit brought in substantial revenue for Disney, also made popular the famous 2D style of animation that is still being produced today.
Animation's history became a subject of study all of a sudden. Several directors and business legends, such as Chuck Jones and Friz Freleng were ushered into the limelight, finally recieving acclaim after long years of being almost completely ignored by both the public and the animation industry itself.
Disney was able to superceed the phenomonal success made during "Who Framed Roger Rabbit?" with the unforgettable production of "The Little Mermaid", which was only the beginning of a larger series of animated feature films that were able to capture the luster of the great age when the late Walt Disney was still alive himself. Disney would then begin to invest a great deal into new technology such as computer animation, that was capapable of creating the unforgettable yet enourmous productions of "Beauty and the Beast" and "Aladdin." These kinds of films attracted audience numbers that hadn't been recorded for tens of years. Not only that but they also provided a visual extravaganza that had not been outdone since the 1940s. A pinnacle was finally reached when Disney released "The Lion King" which superceded all expectations, and was able to become one of the most successful animated films of all time.
Disney also began to dabble in the untested waters of shorter animated television series. With like "Winnie the Pooh", "The Gummi Bears" and "Duck adventures". The "new" Disney claimed it's stake in the television industry. By repeating the steps to a similar formula, Disney has since been able to provide great television programming over and over again. Disney would again begin moving away form its comfort zone with the production of cartoons like "Gargoyles." As Disney's animation projects became more succesfull the company finally became reastablished. As a side note the wonderful soundtracks of the previously mentioned animated projects played a very important part of Disney's success as well. Especially because Disney was able to recruit famous musicians from that era, such as Elton John (The Lion King), Luis Miguel (The Hunchback of Notre Dame), Ricky Martin (Hercules), Christina Aguilera (Mulan), Celine Dion (Beauty and the Beast), Ricardo Montaner (Aladin), Jon Secada (Pocahontas), among others.
